Understanding Asia

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Understanding Asia

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Key Benefits
During this course, you will:
	Understand the policy environment and growth prospects of the Asia region and how these prospects are likely to evolve
	Understand the opportunities and challenges the integration of China and India in the world economy pose for U.S. companies
	Explore the characteristics of the "new India" that shape strategic options for firms in the U.S. and other countries
	Identify the fundamental requirements for starting and running a successful China operation

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Who Should Attend

This program is designed for mid- to senior-level executives considering an entry into the Asian market, an expansion of existing Asian business initiatives, or an alliance with an Asian business partner. Typically this includes general managers and division heads; vice-presidents and directors of sales, marketing, operations, and R&D; and new business development, corporate development and strategic planning executives.

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