Leadership and Strategy > Driving Organic Top-Line Growth
Driving Organic Top-Line Growth |
| Upcoming Sessions |
| Evanston Campus |
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May 11-14, 2009
$ 5,500 |
| Miami Campus |
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December 1-4, 2008
$ 5,300 |
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Organic Growth Program Series
Combine Driving Organic Top-Line Growth with Implementing Organic Growth Strategies and receive 20%* off of the second program!
Click here for more details. |
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| Key Benefits |
| During this course, you will: |
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Understand the potential pitfalls in growth and how to overcome them by using a market-proven process for driving organic growth |
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Create innovative business designs for growth initiatives |
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Proactively manage business risk in innovation and growth |
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Benchmark your company’s potential to innovate |
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Overcome obstacles and organizational inertia that hinder growth initiatives |
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Managing the growth portfolio |
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Implement the growth process in your specific business context |
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“At last, a practical approach to growing innovation cultures within our organizations! Real tools coupled with keen insights presented by world-class practitioners. This is a high-water mark in executive education!”
Director of Strategic Planning, Raytheon |
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Watch Video: Professor Mohanbir Sawhney
Organic growth is the most reliable and sustainable way to grow your
company. However, few large firms have a systematic and repeatable
process for driving organic growth; and, as many companies have seen,
“buying” growth can be opportunistic, dilutive, and risky.
This program presents participants with a rigorous and market-tested approach to drive organic growth throughout medium- to large-sized companies. Combining academic research on growth and innovation with insights from practitioners who have implemented growth processes at leading companies, the program also highlights perspectives from the Kellogg Innovation Network—a group of participating innovators from companies such as Sony, Motorola, Pepsi, and Microsoft.
Participants will learn to think more holistically about innovation and
growth and will leave the program able to put a growth process into action
at their company. To personalize the experience, participants will prepare
their own Growth Initiative Journal for their own high-priority growth
initiative to begin applying the concepts presented in the program. The
journals will be critiqued by the faculty during and after the program.
http://marketdrivengrowth.blogspot.com
View the program faculty |
| Program Content |
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The challenges in driving organic growth |
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Driving repeatable growth initiatives - the Market-Driven Growth Process |
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Implementing the Market-Driven Growth Process -
lessons from real-world implementations |
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Understanding the full landscape of growth
opportunities - the Innovation Radar |
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More Program Content |
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Organic Growth Program Series
The Kellogg School's other organic growth offering - Implementing Organic Growth Strategies - is built off the same methodologies but focuses on implementing growth strategies. This class focuses on creating growth strategies and how to instill a growth engine in your company. The classes were designed to be synergistic with but independent of the other. It does not matter in which order they are taken to gain the full benefit.
Who
Should Attend
See who should attend the Driving Organic Top-Line Growth Program, and what past participants say about the course. |
