EXECUTIVE EDUCATION

Strategy  >  Creating a Culture of Innovation

Creating a Culture of Innovation

Related Programs
  Reinventing Leadership: A Breakthrough Approach
  Managing New Products and Services for Strategic Competitive Advantage
 

Upcoming Sessions
  April 28-29, 2010
$ 2,500
  September 22-23, 2010
$ 2,500
The Innovation Series
Combines our Creating a Culture of Innovation and New Leadership for an Innovative Edge programs into a back-to-back business series with a 10% discount!

Apply for Innovation Series
   
Key Benefits
During this program, you will learn to:
b
Explore the role innovation can play in changing your business strategy
b
Discover new methods of creating value that drive growth
b
Gain leadership strategies for building an organization and culture supportive of innovating and risk-taking
b

Understand how best practice innovation leaders achieve success

 

"Exceptionally insightful and meaningful to those who really want to lead an innovative organization."  

Director, Operations Strategy, Shure, Inc.
Dipak Jain teaching
© Nathan Mandell
Co-Academic Director; Dipak C. Jain
Get Started Now
Program Content
 

Overview of Best Practices: Creating an Innovation Mind-set

Key success factors for creating an organization that gains profitably through breakthrough innovation

Examples of how companies employ these building blocks to create a culture that embraces innovation and dynamic thinking

 

Developing an Innovation Strategy

Fundamental components of an effective innovation strategy

Tools for aligning business strategy and financial growth with innovation

Drafting a "Declaration of Innovation"

 

Igniting Innovation within Service Organizations

The difference between products and services

Creating a total experience around customer touch points

 

Instilling a Leadership Strategy to Create a Culture of Innovation

Aligning your organization's internal values, cross-functional teams, metrics, rewards, and compensation with communication and leadership styles

Using Innovation to Create Customer Value

Using innovation to uncover and solve customers' problems and meet their needs

Developing a consumer needs assessment, business brief content, and value drivers

 

Bringing Innovation to Life in Your Organization

Innovation executives will discuss their experience leading innovation in a faculty-moderated forum

 

Note: Before the program begins, be prepared to discuss specific challenges you may face and think about what an innovation strategy might look like in your organization. Each participant will receive a copy of Innovation: Leadership Strategies for the Competitive Edge (Tom Kuczmarski) and Apples are Square (Susan and Tom Kuczmarski).

 

© 2009 Kellogg School of Management, Northwestern University.
All Rights Reserved.
Policy Statements | Site Map
Kellogg School of Management
James L. Allen Center
2169 Campus Drive
Evanston, IL 60208-2800