| Program Content |
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| |
| Opening Primer on Managed Care (Optional) |
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The origins of, rationale for, and performance of managed care |
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Understanding the “alphabet soup” of managed care |
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The competitive dynamics of the industry |
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Future horizons and challenges |
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Strategic partnering with managed care |
| The Strategic Framework I: Industry Analysis and Strategy Development |
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Principles of competitive strategy in the health care marketplace |
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Strategic positioning for competitive advantage |
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Pricing strategies in regulated/unregulated markets |
| The Strategic Framework II: Achieving Competitive Advantage |
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Principles of vertical and horizontal integration |
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Principles of strategy implementation and strategic
management |
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Successfully coping with regulation and public perceptions |
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Creating and evaluating strategic alliances |
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Creating a high-performing organization |
| Strategic Marketing Within, and to, Managed Care |
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A framework for achieving a customer focus |
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How to infuse marketing throughout a firm to achieve a sustainable competitive advantage |
| Dealing with Providers, Suppliers, Payers, and Customers |
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How managed care organizations can best interact with physicians, hospitals, other providers, and their customers |
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Strategic management of pharmaceuticals and biotechnology
in managed care |
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The application of pharmaco-economics to, and the
measurement of the value created within, managed
care |
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The current and future role of employers regarding managed care and medical suppliers |
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Developing effective marketing and sales strategies for, and for dealing with, the managed care industry |
| Industry Leaders Panel Discussion |
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Industry leaders analyze their critical strategic challenges, their responses to them, opportunities for partnering with managed care, and salient insights for marketing and sales strategies. |
