Executive Education

Kellogg School of Management

Leadership & Strategy  >  Managed Care Strategy

Managed Care Strategy

Related Programs
  Competitive Strategy
  Biotechnology: Science for Managers
 

Upcoming Sessions
  None scheduled
   
Key Benefits
During this course, you will:
Assess the up-to-the-minute critical challenges facing managed care and those dealing with it and develop options for their solution
Learn the cornerstones of management strategy—competitive analysis, strategy formulation, strategy implementation, strategic marketing, strategic alliances, and positioning for competitive advantage
Learn to apply salient management principles and strategies to the dynamic managed care marketplace in order to maximize your business goals
 
"As healthcare extends itself deeper into the dark labyrinth of managed care, Kellogg is right there, holding a bright light to illuminate the way."

Group Manager,
Novartis Nutrition Corp.
Academic Director Edward Hughes
© Nathan Mandell
Academic Director Edward F. Hughes
Get Started Now

Managed care has created critical strategic challenges for everyone in health care or those dealing with the industry. Regardless of the health care sector you work in, or are attempting to market or sell to, this program arms you with the knowledge and tools to surmount these challenges. This program is intensive, dynamic, and highly interactive. It provides both conceptual frameworks and practical strategies to enable you to achieve a sustained competitive advantage in your dealings with, and in, managed care.

View the program faculty

Program Content
Opening Primer on Managed Care (Optional)
The Strategic Framework I: Industry Analysis and Strategy Development
The Strategic Framework II: Achieving Competitive Advantage
Strategic Marketing Within, and to, Managed Care
Dealing with Providers, Suppliers, Payers, and Customers
Industry Leaders Panel Discussion

Format
Case studies, group discussions, and exercises complement the frameworks presented by the Kellogg School faculty.

Who Should Attend
Find out who should attend Managed Care Strategy, and what past participants have said about the course.
Executive Education Home  |  Executive MBA  |  Open Enrollment Programs  |  Custom Programs
Internal Site  |   Directions  |  Contact Us
© Kellogg School of Management, Northwestern University