EXECUTIVE EDUCATION

Strategy  >  Creating and Managing Strategic Alliances

Creating and Managing Strategic Alliances
Related Programs
  Competitive Strategy
  Merger Week: Creating Value Through Strategic Acquisitions and Alliances
 

Upcoming Sessions
  February 7-10, 2010
$ 5,600
  July 11-14, 2010
$ 5,600
 
Key Benefits
During this course, you will:
Analyze when to make, buy, or ally
Create and manage value-adding alliances
Avoid common pitfalls in alliance failures
Negotiate before, during, and after alliance agreements have been signed
Anticipate critical legal, financial, and operational issues in alliances
Manage complex, multiple alliance situations within organizations
 
"This program provided rigor and structure. The discussion and frameworks provided by the class allowed us to go forward with confidence to make our newest venture successful. What really distinguishes Kellogg's alliance program is that it links theory with practice."

CEO, WestFarm Foods
Academic Director Edward Zajac
© Nathan Mandell
Academic Director Edward Zajac
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Program Content
 

Promise and Pitfalls of Alliances

  • Evaluate risks and returns

Avoiding Alliance Failure Factors

  • Increase the probability of successful alliance
  • The challenge of cooperation when coordinating large numbers of partners

Make, Buy or Ally

  • When to use alliances as a business development vehicle
  • Protect your company’s interests in alliances strategically and contractually
  • Detect when your partner has a win/lose orientation
  • Understand the role of alliances in the network economy

Alliance Decisions

  • Change your status from vendor to partner

Alliance Capabilities

  • Develop an alliance capability across the organization
  • Structure an alliance for organizational learning
  • Create alliances with an organization

Alliances in Emerging Economics

  • Deal with cultural differences in alliances

Alliances and Governance Issues

  • Anticipate critical legal, accounting and financial issues in alliances

Designing Joint Ventures

  • Strategic and operational considerations
  • Find values in cooperation
  • Anticipate conflict and instability when your company has multiple alliances

Mapping Competitors’ Alliances

    • A framework for industry analysis
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