Strategy > Competitive Strategy
Competitive Strategy |
| Upcoming Sessions |
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June 27-30, 2010
$5,600 |
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October 3-6, 2010
$5,600 |
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| Key Benefits |
| During this course, you will: |
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Develop and sharpen your analytic strategy skills |
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Examine theories and frameworks that show you how to identify and exploit profitable opportunities and avoid strategic mistakes |
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Apply these ideas to understand leading firms' strategic successes and failures, and the strategic issues they face looking forward |
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Interact with and learn from top professors in Kellogg's renowned Management and Strategy department |
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"An eye-opening blitz of thoughts and theories that really makes you challenge the current course of your business strategy."
Marketing Director, Frito-Lay
(PepsiCo, Inc.) |
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© Nathan Mandell
Co-Academic Director of Competitive Strategy David Dranove |
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Program Content
Fundamentals of Competitive Strategy
- Frameworks for strategy formulation
- Value creation and value capture
External Environment Analysis
- Identifying market forces affecting firm and industry profitability
- Identifying when entry opportunities emerge, when shake-outs occur, and how your firm should respond
- Using game theory to understand competition with small numbers of rivals
- Winner-take-all markets: when it's a different battle
- Bust-ups and roll-ups: the logic and limits of chains
Internal Resource-Based Analysis
- Identifying, creating, and sustaining competitive advantage
- Recognizing where and when to invest
- Exploit competitive advantage: strategic positioning and "fit"
- Exploit competitive advantage: when to compete and when to cooperate
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