Leadership & Strategy > Competitive Strategy
Competitive Strategy |
| Upcoming Sessions |
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July 27-30, 2008
$5,300 |
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October 5-8, 2008
$5,300 |
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| Key Benefits |
| During this course, you will: |
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Develop and sharpen your analytic strategy skills |
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Examine theories and frameworks that show you how to identify and exploit profitable opportunities and avoid strategic mistakes |
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Apply these ideas to understand leading firms' strategic successes and failures, and the strategic issues they face looking forward |
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Interact with and learn from top professors in Kellogg's renowned Management and Strategy department |
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"An eye-opening blitz of thoughts and theories that really makes you challenge the current course of your business strategy."
Marketing Director, Frito-Lay
(PepsiCo, Inc.) |
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© Nathan Mandell
Co-Academic Director of Competitive Strategy David Dranove |
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How do firms create and capture value in competitive and rapidly evolving environments? During this program, you will learn how to apply economic principles for long-run strategic success and quantitative tools for evaluating choices. You will learn how to analyze industries: What leads some industries to be more profitable than others? What leads entry opportunities to emerge and shake-outs to occur? How can you cope with rivals whose pricing and capacity choices destabilize your markets?
You will also learn how to perform an internal resource-based assessment to identify your organization's competitive strengths and determine how best to exploit these strengths given your organization's competitive environment.
Blending the latest strategic thinking and practice with case discussions drawn from domestic and international settings, the program is an advanced treatment of the fundamentals behind most successful competitive strategies.
View the program faculty
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Format
This intensive three-day workshop includes lectures and discussions focusing on the latest strategic thinking and practice, case discussions drawn from a variety of domestic and international settings, group-work with fellow participants, and ample opportunities for feedback from faculty and peers.
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Who
Should Attend
Find out who should attend Competitive Strategy. |
