Bookmark and Share

Greater Good: Nonprofit Leaders Program Allstate Foundation

  1. Teams of C-Suite nonprofit organization professionals
  2. Board Members of nonprofit organizations


  1. You must have at least one decision-maker from your organization attend, as it facilitates your ability to act upon the course once you return to your organization
  2. Your organizations must have a minimum budget of at least one million dollars
  3. This program is designed for teams, so there must be at least two and no more than five participants from the same organization

Achieving the mission of the organization and operating in a financially sustainable manner has never been an easy task for nonprofit leaders. Big Data for Nonprofits will enable you to address key questions:

  1. How can I marshal my organization’s data to make better decisions?
  2. What activities have the greatest "bang for our buck" on our outcomes?
  3. I am under a lot of pressure to show my organization’s impact on long-term outcomes; how can I track or take credit for those when they are out of my control because the clients have moved on to another life stage and other organizations?
  4. How do we engage in collective impact?
  5. Can we predict which donors are most likely to become my major funders of the future so I know how to spend my limited time?
  6. Case studies exploring these themes

This program will address these important questions and provide opportunities for dialog with nonprofit big data experts and Kellogg School faculty. It will help nonprofit leaders better understand the current trends and learn tactics that they can employ to ensure their organization not only survives but thrives.

Understand the 7 steps of data-driven decision making

  1. What is Success?
  2. Logic models
  3. Building Data Collection Tools
  4. Data Analysis Interpretation
  5. Decision Making
  6. Communicating Data with Staff/Donors/Board Members/Stakeholders

Determine what creates the most bang for the buck
Collective impact: leverage data beyond your own organization
Moving beyond anecdotes to data-driven decisions

  1. Learn how to focus limited resources to cultivate the right donors using the right levers
  2. Identify tools, including databases and surveys, to measure and monitor activities at the nonprofit organization
  3. Understand how to analyze and interpret the data and identify the drivers of giving
  4. Training to shift the culture at the nonprofit organization from anecdotal to data-driven
  5. Identify best practices in building a database that works to build donor knowledge at the organization
Nonprofit Management Programs are held at Northwestern University's Chicago Campus.

Wieboldt Hall

Kellogg Conference Center
340 East Superior Street
Maps and Directions

Programs typically start promptly at 8:30 am and end by 5:00 pm each day. Once you have registered and paid for a program, you will receive a detailed schedule which includes daily start/end times, session titles, and faculty names.

Program Fees
All two and three-day programs cost $950.00 each. Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations.

Application Deadline
The deadline for registration is 10:00 am one business day prior to the program start date.

Participants are responsible for booking their hotel accommodations during their stay in Chicago.
Download Preferred Hotel List
Bookmark and Share