Grow your business more quickly and with lower cost and risk by using strategic alliances. In a world of resource constraints and intense battles for customers, firms are increasingly employing a variety of cooperative relationships to achieve their strategic objectives domestically and internationally. However, designing and maneuvering through alliances are very challenging activities. Through collaborative learning environment, you will be inspired with knowledge of how to create and manage different forms of strategic alliances such as joint ventures, licensing agreements, buyer-supplier partnerships and consortia. You will also develop a better sense of the costs and benefits of strategic alliances and learn the specific conditions under which alliances are preferred to internal development, mergers and acquisitions, or outsourcing.
Upcoming Sessions (Fee includes lodging and most meals)
If you are a mid or upper-level manager who is involved in the creation and/or implementation of strategic alliances, this program is designed for you. Individuals with responsibilities for business development, strategic planning, marketing, and operating strategic alliances are encouraged to attend.
Professionals offering legal, accounting, or management consulting services to firms engaged in or considering strategic alliances may also benefit from this program.
In this program you will learn to:
Analyze when to make, buy or ally
Create and manage value-adding alliances
Avoid common pitfalls in alliance failures
Negotiate before, during and after alliance agreements have been signed
Anticipate critical legal, financial and operational issues in alliances
Manage complex, multiple alliance situations within organizations
Promise and Pitfalls of Alliances
Evaluate risks and returns
Avoiding Alliance Failure Factors
Increase the probability of successful alliance
Address the challenge of cooperation when coordinating large numbers of partners
Make, Buy or Ally
When to use alliances as a business development vehicle
Protect your company’s interests in alliances strategically and contractually
Detect when your partner has a win/lose orientation
Understand the role of alliances in the network economy
Change your status from vendor to partner
Develop an alliance capability across the organization
Structure an alliance for organizational learning
Create alliances with an organization
Alliances in Emerging Economies
Deal with cultural differences in alliances
Alliances and Governance Issues
Anticipate critical legal, accounting and financial issues in alliances
Designing Joint Ventures
Strategic and operational considerations
Find values in cooperation
Anticipate conflict and instability when your company has multiple alliances
Mapping Competitors’ Alliances
A framework for industry analysis
Edward Zajac - Academic Director; James F. Bere Professor of Management & Organizations; Chair of the Management & Organizations Department; Director of Kellogg’s Center for Strategic Alliance Research
James Anderson - William L. Ford Professor of Marketing and Wholesale Distribution
Professor Ed Zajac: The impact of alliance strategies on implementation across different cultures
What Past Participants Say
"This program meaningfully combined best practices and strong frameworks and gave us the true rationale, strategy, skills and pitfalls of strategic alliances in a short period of time." - Manager, Corporate Planning & Development Office, Hitachi Ltd.
"As a new participant in strategic alliances, we have been learning as we enter into a new partnership. This program has helped to dramatically speed up our learning. As a result, I expect to be better prepared for future partnerships." - Strategic Alliances VP, Wells Fargo Bank
"I feel equipped now to maximize the value of current alliances and confident in establishing new ventures." - General Manager, Biotechnology, Monsanto Canada, Inc.
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