Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand

Use Strategic Branding to Your Advantage

Companies around the globe are recognizing the importance of having a strong, differentiated brand. A powerful, unique brand can be an incredibly important asset; a good brand can create customer loyalty and name recognition strong enough to overcome intense competition. Creating a strong brand isn’t easy.

In this program, the Kellogg School of Management’s faculty provides an intensive look into brand management in a collaborative learning environment. Combining the latest thinking on this topic with practical exercises, this program will inspire you to implement a strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability.

Featured Faculty Video

• Professor Tim Calkins: How global competition and the explosion of information impact brands

What Past Participants Say

• "Discussions on branding and the successes and failures in the industry have provided new insight into strategies for the future."
  - Director, Brand Marketing Litehouse, Inc.
• "This program is revolutionary, challenging, and comforting. I learned many new concepts and ideas and feel secure in applying them."
  -Marketing and Communications Manager, Rx America
• "This program does an excellent job of discussing the importance of branding and how critical the details of a company's strategy relate to the brand."
  - Brand Marketing Manager Pella Corporation

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