Kellogg School of Management faculty offer their latest research in an online digest emphasizing key findings that you can put to work today.
"Name-Letter Branding: How your name can influence your choices" Based on the Research of Miguel Brendl, Amitava Chattopadhyay, Brett W Pelham and Mauricio Carvallo Most people would scoff at the idea that their names can influence their choices, especially when dealing with major decisions such as selecting a career, a home, or even a partner. This research finds that your liking for the letters of your name might spill over to objects and choices.
"Losing Touch: Power diminishes perception and perspective"
Based on the Research of Adam D. Galinsky, Joe C Magee, M. Ena Inesi and Deborah H. Gruenfeld Why are some managers seemingly incapable of understanding their subordinates' points of view? This research reveals that high-power individuals rely too heavily on their own perspectives and show a diminished ability to correctly perceive the perspective of others.
"The Art of Persuasion"
Based on the Research of Angela Y. Lee, Punam Anand Keller and Brian Sternthal What types of messages are most persuasive? Would you be more likely to buy a TiVo if the advertising message described it as offering freedom or if it explained how to replay sports events?