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Executive Education Newsletter
May 2013
Kellogg School Professor Brayden King Professor Aszter Hargittai EXECUTIVE BRIEFING

Social Media Risk and Reward: Worth the Exposure?

How do the various risks of social media affect its value? Kellogg's Brayden King and his Northwestern colleague Eszter Hargittai explain why a social media presence is worth maintaining, and how to do it right

Kellogg School Professor J. Keith Murnighan  

Creating Organizational Change through Custom Executive Education

The Kellogg School frequently develops custom executive education plans to help organizations drive fundamental strategic changes.

Crain's Chicago Business recently explored Kellogg's partnership with Hyatt Hotels and U.S. Cellular to bring about large-scale change on an attainable timeline.


Brenda Ellington Booth  

With Brenda Ellington-Booth, Clinical Professor of Management and Organizations and Director of the Kellogg Leadership Coaching Program

Question: One of the biggest challenges I face as a manager is how to coach members of my team in a way that leaves them feeling I have been genuinely helpful and not merely critical. Sometimes, however, I really do want to be critical. How can I be an effective coach?

Learn more about Coaching at Kellogg


Professor Lakshman Krishnamurthi

Professor Lakshmin Krishnamurthi

Watch A. Montgomery Ward Professor of Marketing Lakshman Krishnamurthi discuss how pricing strategies should vary based on different market realities.

Insight is the Kellogg School's latest faculty research that you can put to work today.

Managing Manager's Reputations
How managers' concern for their reputations influences their disclosure of earnings forecasts.

When Seeing Leads to Buying
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.

Outsourcing Contracts in Service Industries
A new model reveals a surprisingly simple pricing scheme for outsourced service contracts.

Kellogg Insight

Business Marketing Strategy
July 21-26, 2013
Leading High-Impact Teams
September 9-12, 2013
Driving Organic Growth through Innovation
September 15-18, 2013
Creating and Leading a Culture of Innovation
September 18-20, 2013
Kellogg School of Management James L. Allen Center, 2169 Campus Drive, Evanston, IL 60208-2800
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