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  Executive Education Newsletter  
  December, 2011  
 
Scholars Program   EXECUTIVE BRIEFING
 

Executive Scholars Program: Adding Value to an Organization's Success

From working effectively across teams to gaining the skills to be promoted, Kellogg Executive Scholars are making an impact. Scholars say their education has boosted their professional development and help them successfully tackle the challenges that face their organizations today.

"Each course touches upon each other from a high level and gives you a complete picture of all the different functions of an organization," said Plamen Petrov, chief enterprise architect at the BlueCross BlueShield Association. "Everything you learn is practical and very much to the point. The teaching is not watered down. You walk away with tools and practical in-depth knowledge that you can apply immediately."

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  Dean Blount presents Plamen Petrov with his Kellogg Executive Scholars Award


 
 
FRESH PERSPECTIVES   CAREER CORNER
   

For the Sake of Your Stock Price, Don't Take a Boycott for Granted

The day of a boycott taking aim at a firm's bottom line is past. Now the target is reputation. Research by the Kellogg School's Brayden King reveals new information about the targets of boycotts and the surprisingly large impact on their stock price.

New research exploring the nature and impact of corporate boycotts reveals the overriding importance of a firm's reputation and national media coverage in shaping the result. It finds that the most effective boycotts are likely to be those launched against some of the least likely targets; and that when a boycott receives national media coverage, the stock price of the target will go down by an average of .7 percent for each day of national coverage.

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Brooke Vuckovic  
   


with Professional Coach Brooke Vuckovic


Question:
During my performance review I was told that while my work is excellent, I lack "gravitas" and "executive presence." I am told it is something I have to develop. How should I approach an issue like this?

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Learn more about Coaching at Kellogg

 
     
 
PROGRAM PROFILE INSIGHT UPCOMING PROGRAMS

Merger Week: Creating Value Through Strategic Acquisitions and Alliances

Professor Sergio Rebelo

View Video: Professor Sergio Rebelo discusses international finance strategies.

The Merger Week program takes you through the intricacies of strategic mergers and acquisitions. From identifying target companies to post-merger integration, you will learn the latest frameworks and tools to ensure your company's success.

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Insight is the Kellogg School’s latest faculty research that you can put to work today.

When Uncertainty is a Sure Thing
Based on the Research of Kelly Goldsmith and On Amir

Navigating Culture in Negotiations
Based on the Research of Brian C. Gunia, Jeaane M. Brett, Amit Nandkeolyar and Dishan Kamdar

Paying a Premium on Your Premium: Effects of consolidation in the health insurance industry
Based on the Research of Leemore S. Dafny, Mark Duggan, and Subramaniam Ramanarayanan

Selling With Selective Disclosure: Why salespeople reveal some – but not all – unflattering information
Based on the Research of Wioletta Dziuda

 

Operations Management Week
February 12-17, 2012

Governing Family Enterprises
March 4-8, 2012

Creating and Managing Strategic Alliances
March 11-14, 2012

Customer Insight Tools
March 11-13, 2012

Strategic Data-Driven Marketing
March 14-16, 2012

Driving Organic Top-Line Growth
March 25-28, 2012

Reinventing Leadership
March 25-30, 2012

Creating and Leading a Culture of Innovation
March 28-30, 2012

View Program Calendar

 
     
  Kellogg School of Management James L. Allen Center, 2169 Campus Drive, Evanston, IL 60208-2800
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