Please join us for breakfast on Thursday, October 14th to hear Professor Lisa Fortini-Campbell discuss “Living the Brand.”

Companies expend large resources to build and protect powerful brands. While most attention on the subject of brand building is focused on advertising, in fact, the brand is built with more than advertising or traditional marketing communications. Every time a customer or employee comes into contact with any aspect of the organization from a product or service offering to an orientation meeting, there is the potential to create (or undermine) brand image, as well as sales and customer and employee loyalty. Join us to discuss how a company "lives its brand.” Attendees will learn to use a tool that will help them document the customer experience with the brand, and diagnose areas of strength and weakness.

Preceding Professor Fortini-Campbell's presentation, there will be a brief overview of the Kellogg School’s EMBA and Executive Education offerings.

This event is free of charge with advance registration. Bring your team, or invite your clients and prospects. 

Thursday, October 14, 2010
7:30 - 9:30 am

7:30 am. ~ Continental Breakfast
8:00 am. ~ Professor Lisa Fortini-Campbell
“Living the Brand”

The James L. Allen Center
Kellogg School of Management
2169 N. Campus Drive, Evanston IL 60208
Download Directions (.pdf)