Please join us for breakfast on October 13th to hear Professor Gregory Carpenter discuss “Changing the Marketing Game.” Professor Carpenter’s presentation will provide an overview of recent developments in marketing such as a re-thinking of customers, what they value and how they make choices, building powerful brands, and creating competitive advantages though these concepts.

Following Professor Carpenter’s presentation, there will be a brief overview of the Kellogg School’s Executive Education offerings.

This event is free of charge with advance registration. Bring your team, or invite your clients and prospects. 

Tuesday, October 13, 2009
7:30 - 9:00 am

7:30 am. ~ Continental Breakfast
8:00 am. ~ Professor Gregory Carpenter
“Changing the Marketing Game”

The James L. Allen Center
2169 N. Campus Drive, Evanston IL 60208 Kellogg School of Management
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