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Marketing & Sales Programs
Executive Education at the Kellogg School offers Sales and Marketing programs designed for mid to senior level sales and marketing executives looking to enhance their knowledge in topics such as branding, marketing management, sales management and product marketing.-
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Business Marketing Strategy
The Business Marketing Strategy program analyzes the latest developments in strategic marketing planning, targeting, and positioning of industrial and business products and services. It will benefit anyone who helps to plan and implement marketing-oriented business strategy. -
Customer Insight Tools: Turning Insight into Effective Marketing Strategies
Provides decision makers with the skills to understand market research tools and unlock customer insights from the data generated by market research. Helps both B-to-B and B-to-C companies understand how the right blend of qualitative and quantitative tools can be used to gain powerful, valuable insights into customer needs and perceptions. -
Distribution Channel Management: Bridging the Sales and Marketing Divide
Provides strategies for defining and resolving channel conflict, using your channel power to improve overall channel performance, as well as analyzing existing channels and establishing new ones. -
Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand
Provides strategies to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability. -
Kellogg on Consumer Marketing Strategy
Presents an integrated approach to marketing management and decision making for consumer products and services. You will learn to evaluate marketing opportunities more effectively, examine appropriate uses of marketing research, and to analyze, appraise, and design coherent marketing strategies. -
Managing New Products and Services for Strategic Competitive Advantage
Identifies how organizations can maximize the management of their new product development process to build innovation and gain competitive advantage. The product marketing curriculum emphasizes an organization’s ability to integrate different aspects of the development process, from the voice of the consumer to product design, development, and launch. -
Marketing Healthcare Products
This program will focus on trends, ideas and innovations that are reshaping the marketplace for healthcare products. Marketing best practices in areas such as brand building, strategic alliances, and new products strategy will help you find creative insights into how to succeed in this evolving marketplace. -
Pricing Strategies and Tactics
Shows you how to price more effectively as you develop a better understanding of price sensitivity, cost assessment, and competitive responses. -
Strategic Data-Driven Marketing
Inspires senior marketing and IT executives to design and implement successful data-driven marketing strategies for their organizations. Representing a fundamentally different approach to marketing, the program presents a holistic view of data-driven marketing by including concepts from marketing analytics, technology management, change management and finance. -
Strategic Marketing Communications in Today's Media World
Participants learn to strategically integrate marketing communications into a holistic brand strategy. Gain an understanding of the different value propositions needed to communicate with different segments as they impact your organization across media and communications channels. -
The Customer Focused Organization: Critical Steps in Achieving and Sustaining Focus
Provides strategies for managing the change process necessary to create a market-focused organization. Emphasis is placed on centering the firm’s culture on the market and driving the target market value proposition into all parts of the organization, converting marketing initiatives into real performance.
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