Executive Lecture Series - Past Lectures
“Creating a Breakthrough Marketing Plan” - Professor Timothy CalkinsThursday, August 4, 2011
Marketing plans are critically important tools for every organization. Unfortunately, all too many marketing plans are ineffective. Professor Calkins will present a simple framework for creating a powerful plan and review keys to success.
“Marketing in the Nanosecond Culture” - Live Online Lecture - Professor Richard HonackThursday, July 21, 2011
Marketing and managing in today’s “Nanosecond Culture” requires an understanding of the different behaviors of the “Boomers”, “Gen Y”, “Gen X” and now “Gen Z” generations. Professor Honack will address the dynamics of each generation and how to reach customers using the latest technologies and value models.
"Information Strategies for Competitive Advantage" - Professor Michael MazzeoThursday, March 31, 2011
Contemporary organizations face an environment with seemingly unlimited information and limitless tools available to process and analyze data. Successful companies will be those that are able to harness information more effectively than their competitors. Professor Mazzeo will discuss how companies can best use the latest insights from the economics of information.
"Values-Based Executive Leadership" - Professor Harry Kraemer Thursday, January 27, 2011
Executive leaders are being tested like never before. Are you ready to make difficult choices and lead by example? Professor Kraemer, past Chairman and CEO of Baxter International, will present a framework to put your values into action focusing on four essential principles: self-reflection, balance, true-self confidence, and genuine humility.
"Living the Brand" - Professor Lisa Fortini-CampbellThursday, October 14, 2010
Companies expend large resources to build and protect powerful brands. While most attention on the subject of brand building is focused on advertising, in fact, the brand is built with more than advertising or traditional marketing communications. Every time a customer or employee comes into contact with any aspect of the organization from a product or service offering to an orientation meeting, there is the potential to create (or undermine) brand image, as well as sales and customer and employee loyalty. Professor Fortini-Campbell will discuss how a company "lives its brand."
“How to Recover from a Financial Crisis" - Professor Jan EberlyThursday, June 17, 2010
Professor Janice Eberly will discuss strategies for recovering from "the Great Recession." Financial rebuilding has historically meant that economic recoveries take longer and are less reliable. The discussion will also focus on the aftermath of banking and financial crises, and how they shape the economy even after the crisis subsides.
“Values-Based Leadership” - Professor Adam GalinskyTuesday, March 2, 2010
Professor Adam Galinsky will describe how effectively leading others involves anticipating how individuals respond to values-based arguments and symbols, how incentives and values-based approaches interact, and how emotions drive attitudes and behavior. Understanding leadership from this perspective has the power to increase your capacity to lead change and create more committed and engaged individuals and organizations.
“A New Model for Innovation: Aligning Innovation and Corporate Strategy.” - Professor Robert WolcottThursday, January 21, 2010
Professor Robert Wolcott will present the Innovation Radar, a strategic tool for designing new businesses within an organization. More than just new technologies, innovation should be considered as a means by which we create and execute exceptional strategy. The discussion will explore how sustainable competitive advantage can come from designing differentiated businesses, not just new products or technologies.
