Kellogg's Constantly Evolving Curriculum Keeps Pace with Changes in the Business World

Spend a day sampling classes at the Kellogg School and you are likely to encounter courses - indeed, entire subjects - that did not exist just a decade ago. Some examples include: Internet Marketing; Biotechnology: Models and Technology; Entertainment Management; Real Options; Derivative Securities; Empirical Methods in Strategy; Spreadsheet Decision Models; and Creating an Innovation Mind-Set.

It's that last course, in fact, that sums up what Kellogg has endeavored to do over the past several years: nourish a culture in which new ideas quickly turn into learning opportunities for students. The result: More than 50 new courses have been introduced at Kellogg since 1995. Along with learning how to navigate a financial statement, evaluate potential investments and motivate employees, students are now taught how to obtain capital for a start-up company, enter emerging markets and formulate strategy in technology-driven markets.