Books by Faculty

Confronting Capitalism by Philip Kotler
Confronting Capitalism: Real Solutions for a Troubled Economic System

by Philip Kotler

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Bend the Curve by Andrew Razeghi
Bend The Curve: Accelerate Your Startup's Success

by Andrew Razeghi

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Fewer, Bigger, Bolder
Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth

by Sanjay Khosla and Mohanbir Sawhney

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Resurgence
Resurgence: The Four Stages of Market-Focused Reinvention

by Gregory S. Carpenter, Gary F. Gebhardt, and John F. Sherry

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Defending Your Brand Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

By
Tim Calkins
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The Future of Innovation The Future of Innovation

By
Andrew Razeghi
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Principles of Pricing Principles of Pricing: An Analytical Approach

Lakshman Krishnamurthi

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Kellogg on Marketing 2nd Edition Kellogg on Marketing, Second Edition

Edited by Alice M. Tybout and Bobby J. Calder, Foreword by Philip Kotler

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Kellogg on Branding Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management

by Alice Tybout, Tim Calkins (eds.); foreword by Philip Kotler

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 Advertising Strategy (2nd Edition)

Advertising Strategy (2nd Edition)

by Brian Sternthal and Derek D. Rucker

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 Strategic Marketing Management (6th Edition) Strategic Marketing Management (7th Edition)

by Alexander Chernev

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 Marketing Plan Handbook (3rd Edition) Marketing Plan Handbook (3rd Edition)

by Alexander Chernev Buy Online

Internet Marketing Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform

by

Patrick DuparcqBuy Online
Business Marketing Management Business Marketing Management: Understanding, Creating, and Delivering Value

by James Anderson and James A. Narus Buy Online

Value Merchants Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

by James Anderson, Nirmalya Kumar, and James A. Narus

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Customer Equity Customer Equity: Building and Managing Relationships as Valuable Assets

by Robert C. Blattberg, Gary Getz and Jacquelyn S. Thomas Buy Online

Breakthrough Marketing Plans Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

by Tim Calkins

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Marketing Channels Marketing Channels (7th Edition)

by Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary

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Handbook of Services Marketing and Management Handbook of Services Marketing and Management

by Dawn Iacobucci and Teresa A. Swartz

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Kellogg on Integrated Marketing Kellogg on Integrated Marketing

by Dawn Iacobucci

(Editor), Bobby Calder (Editor)



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Kellogg on Marketing Kellogg on Marketing

by Dawn Iacobucci (Editor) Buy Online

Marketing 3.0 Marketing 3.0: From Products to Customers to the Human Spirit

by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

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Marketing Moves Marketing Moves: A New Approach to Profits, Growth, and Renewal

by Philip Kotler, Dipak C. Jain and Suvit Maesincee

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According to Kotler According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions

by

Philip KotlerBuy Online
B2B Brand Management B2B Brand Management

by Philip Kotler, Waldemar Pfoertsch, I. Michi Buy Online

Corporate Social Responsibility Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

by Philip Kotler, Nancy Lee Buy Online

The Elusive Fan: Reinventing Sports in a Crowded Marketplace The Elusive Fan: Reinventing Sports in a Crowded Marketplace

by Irving Rein, Philip Kotler, Ben Shields Buy Online

Marketing Asian Places Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations

by Philip Kotler, Michael Alan Hamlin, Irving Rein,

Donald H. HaiderBuy Online
Marketing Insights A to Z Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

by

Philip KotlerBuy Online
Marketing in the Public Sector: A Roadmap for Improved Performance Marketing in the Public Sector: A Roadmap for Improved Performance

by Philip Kotler, Nancy Lee

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Marketing Management Marketing Management

by Philip Kotler Buy Online

Marketing Management: An Asian Perspective Marketing Management: An Asian Perspective

by Philip Kotler, Swee Hoon Ang, Chin Tiong Tan and Siew Meng Leong

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Marketing Places: Europe Marketing Places: Europe

by Philip Kotler Buy Online

Marketing Professional Services Marketing Professional Services - Revised

by Philip Kotler, Thomas Hayes, Paul N. Bloom Buy Online

Museum Strategy and Marketing Museum Strategy and Marketing

by Neil Kotler and Philip Kotler Buy Online

Principles of Marketing Principles of Marketing

by Philip Kotler, Gary Armstrong Buy Online

Repositioning Asia Repositioning Asia : From Bubble to Sustainable Economy

by Philip Kotler and Hermawan Kartajaya Buy Online

Social Marketing Social Marketing: Improving the Quality of Life

by Philip Kotler, Ned Roberto, Nancy Lee Buy Online

Strategic Marketing for Nonprofit Organizations Strategic Marketing for NonProfit Organizations (6th Edition)

by Alan Andreasen,

Philip KotlerBuy Online
Ten Key Customer Insights Ten Key Customer Insights: Unlocking the Mind of the Market

by Robert Schieffer Buy Online

Contemporary Marketing Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

by John F.Sherry Jr. (Editor) Buy Online

ServiceScapes Servicescapes: The Concept of Place in Contemporary Markets

by John F. Sherry Jr. (Editor) Buy Online

Time, Space and the Market Time, Space and the Market:
Retroscapes Rising


by Stephen Brown and John F. Sherry, Jr. Buy Online

Building a Winning Sales Force Building a Winning Sales Force: Powerful Strategies for Driving High Performance

by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer

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The Complete Guide to Sales Force Incentive Compensation The Complete Guide to Sales Force Incentive Compensation: How to Design and Implement Plans That Work

by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer

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The Complete Guide to Accelerating Sales Force Performance The Complete Guide to Accelerating Sales Force Performance: How to Get More Sales from Your Sales Force

by Andris A. Zoltners, Prabhakant Sinha, Greggor A. Zoltners

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Sales Force Design Sales Force Design for Strategic Advantage

by Andris A. Zoltners, Prabhakant Sinha, Sally Lorimer

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psychology of branding Psychology of Branding

Doug Evans

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Sales Force Design Sales Force Design for Strategic Advantage

by Andris A. Zoltners, Prabhakant Sinha, Sally Lorimer

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bockenholt Handbook of Item Response Theory: Models, Statistical Tools and Applications

by Ulf Bockenholt

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bockenholt criminology Encyclopedia of Criminology and Criminal Justice

by Ulf Bockenholt

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bockenholt3 International Encyclopedia of the Social and Behavioral Sciences

by Ulf Bockenholt and James D. Wright

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