First & Second Year Papers

Quantitative Marketing Students

First and second year students are required to submit a research paper to the Marketing Directors of Graduate Studies (DGSs) by August 31 of each year. These papers demonstrate a student’s ability to identify a quality research topic, to rigorously implement the necessary research activities for bringing the idea to fruition, and to write up the project as a manuscript that might be submitted to a journal. Students are also required to present a summary of their first or second year paper to the faculty and Ph.D. students in early September.

These papers (and the associated presentations) are important benchmarks in the Kellogg doctoral program. Students must pass the research paper requirement to continue in the program. In some cases, students who fail this requirement may be allowed to revise and resubmit the paper based on discussion and approval by the Marketing DGSs and the department.

It is expected that the first and second year papers (as well as the associated data collection and analysis) will be the student’s original work. However, students are also expected to identify a Kellogg faculty member whom they believe is well-suited to supervise the research paper to serve as the paper advisor. If the faculty member agrees, he or she may serve primarily as an advisor or may take a more active role in the conceptualization and implementation of the work. In any case, the student must make clear and significant contributions to all phases of the project.

Students may start on their summer research papers at any time. Indeed, students are strongly encouraged to start thinking about paper topics as early as possible. It is preferable for students to develop a proposal and identify a faculty advisor by the start of winter quarter and to complete data collection before the start of the summer. Students are expected to spend most of the summer devoted to working on their research.

Students must identify two faculty members—a primary and a secondary reader—who will evaluate the final research paper. Usually the first reader is the summer paper advisor.