Quantitative Marketing Specialization

Quantitative marketing researchers often draw on theories of behavior from economics, use data from observational sources and field experiments, and analyze data using advanced statistical and econometric techniques.

Academic Rigor, Real-World Relevance

Our program provides excellent training in all the skills and perspectives necessary for success as an academic researcher. Starting with a rigorous foundation in economics and statistics, students learn how to identify, develop, and implement research ideas that advance theory and practice. The goal is to empower doctoral students to become successful and independent quantitative researchers.

A Diverse World-Class Faculty

The Kellogg quantitative faculty study a number of different areas and embrace a range of theoretical and methodological perspectives. Our faculty publish in the top marketing and business journals, in addition to top journals in economics, statistics, and psychology. This diversity provides doctoral students with the guidance necessary for pursuing the research that interests them. To learn more about our current research interests, we encourage you to browse our webpages:

Quantitative faculty members work closely with doctoral students to help them develop their research intuition and methodological skills at all stages of the doctoral program.

A Strong Research Culture

The development of influential academic research is a top priority for the Kellogg marketing department, and Kellogg’s doctoral students take part in, and contribute to, the research culture. Learning occurs not only in courses, but also from fellow students and faculty, whether in the hallway or in a research presentation. The Kellogg research culture encourages intellectual curiosity, hard work, and critical thinking in the context of a mutually supportive environment. Click here for some recent examples of published research co-authored by Kellogg faculty and doctoral students.

The Kellogg marketing faculty hosts leading and emerging scholars on a regular basis. This allows doctoral students to become acquainted with accomplished researchers beyond Northwestern. Visiting scholars present their research and meet with both faculty and doctoral students. Just prior to the start of the school year each fall, the faculty hosts a one-day “marketing camp” where several scholars from outside Kellogg as well as members of the department present their research.

Brief Overview of the Program

During the first two years of the program, quantitative doctoral students take a mix of courses in marketing, economics, and statistics. In addition to four quantitative PhD courses in the marketing department, students receive rigorous theoretical and empirical training through the Microeconomic Theory, Econometrics, and Industrial Organization sequences. Elective courses allow students to develop specialized skills to advance their specific research interests. To this end, students also conceptualize, implement, and write up a substantial research project each year, which they develop under the mentorship of a Kellogg marketing professor, and which they present to the department in the fall of their second and third years.

In the remaining years in the program, students focus almost entirely on research. During this time, students conceptualize, develop and implement a doctoral dissertation. They do so under the direction of a dissertation chair and committee (whom the student selects) and a student’s progress in the program for these remaining years is supervised by the dissertation chair. Students also frequently work with other faculty members on additional research projects that are aimed for publication in peer-reviewed academic journals. Because additional coursework may be needed or prove helpful in accomplishing these research goals, students can take more classes as needed or desired after their first two years

Once completion of their dissertation is in sight, doctoral students turn their attention to applying and interviewing for employment as assistant professors. Initial interviews take place in August every year, followed by campus visits in the fall and winter (to start employment in the subsequent fall).