Marketing Camp Schedule

The Kellogg Marketing Camp is an annual forum for Kellogg marketing faculty, doctoral students, and invited guests to collectively explore new ideas at the frontiers of marketing research. The Marketing Camp invites leading marketing academics representing the spectrum of research in marketing to present their most exciting current research. In addition, the Camp provides multiple opportunities for interaction among the participants with the aims of fostering learning, the generation of novel research ideas, and research collaboration.

Thursday, September 4, 2014 

11:30am - 12:30pm

Lunch at the Allen Center
(Atrium Dining Room)

12:30pm - 1:40pm

Welcome - Barr Forum Classroom - 2nd Floor

12:45pm - 1:45pm

Neal Roese, Northwestern University
“New Views on Customer Satisfaction”

1:50pm - 2:50pm

Misiek Piskorski, IMD
"Norm suppression: When do people interact socially online?"

2:50pm - 3:20pm

Coffee Break - Oscar Meyer Lounge

3:20pm - 4:20pm

Adam Duhachek, Indiana University
“Distinguishing between Similar Emotions”

4:25pm - 5:25pm

Xueming Luo, Temple University
“Mobile Marketing and Targeting: Large-Scale Field Experiments”

Friday, September 5, 2014

8:00am - 9:00am

Coffee and Continental Breakfast at the Allen Center  - Oscar Meyer Lounge

9:00am - 10:00am

Michel Wedel, University of Maryland
“Brand Search Benefits of Online Advertising: An Eye-Tracking Experiment”

10:00am - 11:00am

Baba Shiv, Stanford University
“Interplay of Wanting, Liking and Doing Systems in Shaping Experience Utility”

11:00am - 11:20am

Coffee Break - Oscar Meyer Lounge

11:20am - 12:20pm

Eric Anderson, Northwestern University
“Harbingers of Failure”

12:20pm - 12:35pm

Concluding Remarks

12:35pm - 2:00pm

Lunch at the Allen Center (During lunch PhD students and guest speakers will have assigned seating at lunch tables to provide the students a chance to interact with the guest speakers).
Park Dining Room

* All talks will be held in Classroom unless noted otherwise.


Marketing Camp 2014