Marketing Camp Schedule

The Kellogg Marketing Camp is an annual forum for Kellogg marketing faculty, doctoral students, and invited guests to collectively explore new ideas at the frontiers of marketing research. The Marketing Camp invites leading marketing academics representing the spectrum of research in marketing to present their most exciting current research. In addition, the Camp provides multiple opportunities for interaction among the participants with the aims of fostering learning, the generation of novel research ideas, and research collaboration.

Thursday, September 17, 2015

11:30am - 12:30pm

Lunch at the Allen Center
Park Dining Room

12:30pm - 12:40pm

Welcome - Room 223

12:45pm - 1:45pm

Miguel Brendl, Northwestern University
"Is Motivation Always Guided by Pleasure and Pain?"

1:50pm - 2:50pm

Jeff Inman, University of Pittsburgh
“The Mobile Consumer: Effects of Mobile Technology on Consumer Decision Making”

2:50pm - 3:20pm

Coffee Break - South Beverage Area

3:20pm - 4:20pm

John F. Sherry, Jr., Notre Dame University
Co-creation & Consumption of Public Art: A View from Northern Ireland”

4:25pm - 5:25pm

Harikesh Nair, Stanford University
“Complementarities in Consumption and the Consumer Demand for Advertising”

Friday, September 18, 2015

8:00am - 9:00am

Coffee and Continental Breakfast at the Allen Center  - South Beverage Area

9:00am - 10:00am

Oded Netzer, Columbia University
Idea Generation, Creativity, and Prototypicality

10:00am - 11:00am

Drazen Prelec, MIT

11:00am - 11:20am

Coffee Break - South Beverage Area

11:20am - 12:20pm

Brett Gordon, Northwestern University

12:20pm - 12:35pm

Concluding Remarks

12:35pm - 2:00pm

Lunch at the Allen Center (During lunch PhD students and guest speakers will have assigned seating at lunch tables to provide the students a chance to interact with the guest speakers).
Park Dining Room

* All talks will be held in Classroom 223 unless noted otherwise.


Marketing Camp 2014