Marketing Camp Schedule

The Kellogg Marketing Camp is an annual forum for Kellogg marketing faculty, doctoral students, and invited guests to collectively explore new ideas at the frontiers of marketing research. The Marketing Camp invites leading marketing academics representing the spectrum of research in marketing to present their most exciting current research. In addition, the Camp provides multiple opportunities for interaction among the participants with the aims of fostering learning, the generation of novel research ideas, and research collaboration.

Thursday, September 12, 2013 (Updated 9/11/13)

11:30am - 12:30pm

Lunch at the Allen Center
(Park Dining Room)

12:30pm - 1:40pm

Welcome (Room 223*)

12:45pm - 1:45pm

Kelly Goldsmith, Northwestern University
“Mindsets in the Marketplace”

1:50pm - 2:50pm

Gerard Tellis, USC
"Crowdsourcing Innovations"

2:50pm - 3:20pm

Coffee Break (South Beverage Area)

3:20pm - 4:20pm

Aner Sela, University of Florida
"On Metacognition and Culture"

4:25pm - 5:25pm

Hema Yoganarasimhan, UC Davis
The Value of Reputation in an Online Freelance Marketplace"

Friday, September 13, 2013

8:00am - 9:00am

Coffee and Continental Breakfast at the Allen Center (South Beverage Area)

9:00am - 10:00am

K. Sudhir, Yale University
“A Dynamic Structural Model of Search across Stores and across Time”

10:00am - 11:00am

Himanshu Misra, University of Utah
“Thinking Outside the Euclidean Box: The Riemannian Space and Inter-temporal Decision-making”

11:00am - 11:20am

Coffee Break (South Beverage Area)

11:20am - 12:20pm

Blake McShane, Northwestern University
“Decision Stages and Asymmetries in Regular Retail Price Pass-through”

12:20pm - 12:35pm

Concluding Remarks

12:35pm - 2:00pm

Lunch at the Allen Center (PhD students and guest speakers will have assigned seating at lunch tables to provide the students a chance to interact with the guest speakers). (Park Dining Room)

* All talks will be held in Classroom 223 unless noted otherwise.


Marketing Camp 2014