Marketing Camp 2017 Tentative Schedule
The Kellogg Marketing Camp is an annual forum for Kellogg marketing faculty, doctoral students, and invited guests to collectively explore new ideas at the frontiers of marketing research. The Marketing Camp invites leading marketing academics representing the spectrum of research in marketing to present their most exciting current research. In addition, the Camp provides multiple opportunities for interaction among the participants with the aims of fostering learning, the generation of novel research ideas, and research collaboration.
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Thursday, September 7, 2017
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11:30am – 12:30pm
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Lunch – Kellogg Global Hub – Room 5301
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12:30pm – 12:45pm
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Welcome & Introductions – KGH 5101
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12:45pm – 1:45pm
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Rima Touré-Tillery – Northwestern University (Behavioral)
Talk Title: "No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior"
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1:45pm – 2:00pm
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Break – KGH 5301
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2:00pm – 3:00pm
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Pradeep Chintagunta – University of Chicago (Quantitative)
Talk Title: "Price Uncertainty and Market Power in Retail Gasoline: The Case of the Italian Highway"
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3:00pm – 3:15pm
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Break – KGH 5301
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3:15pm – 4:15pm
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Ayelet Fishbach – University of Chicago (Behavioral)
Talk title: “Worth the Wait: Postponing Choice to Increase Patience"
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4:15pm – 4:30pm
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Break – KGH 5301
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4:30pm – 5:30pm
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Advice for young investigator about conducting research and publishing in 2017 and onwards (changes, ideas, tools and techniques)
Panelists:
- Pradeep Chintagunta
- Ayelet Fishbach
- Szu-chi Huang
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Friday, September 8, 2017
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8:00am – 9:00am
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Coffee & Continental Breakfast – KGH 5301
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9:00am – 10:00am
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Sarah Moshary – University of Pennsylvania (Quantitative)
Talk Title: "Price Salience and Product Choice"
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10:00am – 10:10am
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Break – KGH 5301
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10:10am – 11:10am
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Szu-chi Huang – Stanford University (Behavioral)
Talk Title: "Don't Ignore Your Phone: How Social Information Avoidance Costs You"
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11:10am – 11:20am
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Break – KGH 5301
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11:20am – 12:20pm
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Anna Tuchman – Northwestern University (Quantitative)
Talk Title: “Evaluating the Welfare Impact of Soda Taxes”
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12:20pm – 12:35pm
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Concluding Remarks
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12:35pm – 2:00pm
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Lunch – Kellogg Global Hub – Room 5301
(During lunch PhD Students and Guest Speakers will have assigned seating at lunch tables to provide the students a chance to interact with the speakers.)
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All talks will take place in KGH 5101 unless otherwise noted.
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