Mission

Our mission is to sustain and reinforce our position, which we perceive to be one of the foremost marketing departments in the world. This mission is accomplished through research that significantly advances the state of marketing thought and practice, and through dissemination of this knowledge to our peers via masters, doctoral, and executive education programs, and other professional activities. These goals are interpreted within the framework of the Mission of Northwestern University: to foster research and creative activities and services, to grow the relationships between our academic disciplines and professional programs; and to further our distinctive areas of emerging strength through interdisciplinary study.