Russell Walker is the Associate Director of the Zell Center for Risk Research at Kellogg. His expertise is in the application of analytics in business, with specific emphasis to marketing and risk management decisions. He serves as the academic director for executive education in risk management offered by Kellogg through its partnership with PRMIA. His research interests include how organizations deploy analytics, the use of information in enterprise risk management, managing strategic risk, and emergence of “data creators” in the post information age.
Russell worked for seven years as a corporate strategist at Capital One Financial, where he was responsible for enterprise-wise analytics. His work at Capital One included research on new data mining techniques, leading explorative analysis on new business ventures, market entries, and new technology acquisition.
At Kellogg, he brings his real-world experience to a host of new courses that he has developed, including Strategic Data-Driven Marketing, the Analytics Consulting Lab, and Operational Risk. He teaches in executive education at Kellogg, leading the Executive MBA Global Initiatives in Management (GIM) class. Russell also teaches in the executive education course on Managing Customer Relations for Profit and in the Kellogg-Sasin program in Thailand.
He has also advised or worked with numerous organizations in financial services, insurance, consumer packaged goods, retail, and software and data firms. He has also assisted start-ups and hedge funds pursuing the use of analytics.
Russell is a regularly invited speaker internationally, including at the IESE business school in Barcelona, Spain. Russell holds an executive MBA from Kellogg and an MS and Ph.D. from Cornell University. Russell is also a former director of the Virginia Hispanic Chamber of Commerce, where he led a program to assist Hispanic entrepreneurs and where he advised US Senators on US Latino issues.
She has been on 3 GIM trips, Brazil/Chile, China and Eastern Europe.
For over 12 years, she has been the primary liaison to the 30 consulting firms that recruit at Kellogg. She also works closely with both the Full-Time and the Evening & Weekend Consulting Clubs.
She was a board member of the MBA Career Services Council for 5 years and is a graduate of the University of Michigan.
Prior to Kellogg, Carla worked in research at a boutique marketing consulting firm, Karl Hellman and Associates.