Northwestern University
Dean Blount's Blog

Everybody's Talking: The Kellogg Community Convening Important Conversations
February 21, 2011

  Dean Blount celebrates at the Academy of Management with (from left): J. Keith Murnighan, Maggie Neale, Paul Hirsch and Max Bazerman.
   
 

Former President and CEO of NBC Universal Jeff Zucker

 

My most recent blog centered on conversations and key changes being implemented here at Kellogg. Now I want to focus on a different dimension of having “important conversations” to showcase how Kellogg community members add their voices into public dialogue. Here are three snapshots from the last couple of weeks on campus.

As I blogged about on Super Bowl Sunday, one of our biggest experiential learning events of the year is the Kellogg School Super Bowl Advertising Review, in which our marketing students gather with professors Tim Calkins and Derek Rucker to rate Super Bowl commercials. I’m proud to announce that the 2011 Ad Review set new records for media coverage, with 1.1 billion media impressions and nearly 1,500 news stories worldwide that mentioned Kellogg in conjunction with Super Bowl advertising.

Associate Professor of Finance Joshua Rauh spent his Valentine’s Day in the halls of Congress, where he testified before members of the U.S. House Judiciary Committee about the role of public employee pensions and the grave risk of state bankruptcy stemming from these underfunded liabilities. This topic has heated up in the last few months, and Professor Rauh is a leading scholar and voice in this area.

And, last Tuesday evening, Jeff Zucker, former President and CEO of NBC Universal, visited campus as the latest speaker in the Kellogg School’s J. Ira Harris Speaker Series. This five-time Emmy-winning senior executive engaged in a lively discussion with our students about the lessons he learned during his 25 years at NBC.

Whether it’s providing commentary from the sidelines of the world’s biggest event for marketers, informing public policy in Washington D.C., or engaging with seasoned CEOs on campus, it’s these conversations that keep Kellogg at the intersection of education, business, and government. That’s a really important place to be.

I welcome your comments, feedback and ideas at sallyblount@kellogg.northwestern.edu




RSS Feed
| More


 

 

blog comments powered by Disqus

 

© Kellogg School of Management, Northwestern University
All Rights Reserved.
  Kellogg School of Management
2001 Sheridan Road
Evanston, IL 60208-2800
847.491.3300