A New Day for Kellogg in the 21st Century Collaboration Economy
February 6, 2012
Since the beginning of this century just over 10 years ago, the world has seen startling transformations—economically, politically, socially, physically, technologically and culturally. The geopolitical power balance has shifted toward the southern and eastern hemispheres. Old ways of wealth creation have fallen away.
In the process, collaboration has evolved from a savvy management practice to a strategic business imperative. In the 21st century marketplace, value is being created daily through complex, technology-enabled architectures of interconnection that link people and ideas across all types of interfaces—organizations, industries, user groups, supply chains, sectors, geographies and more. It is a true Collaboration Economy, where impact is driven by mastering this art.
Building on a powerful legacy
Today we are announcing Envision Kellogg, a comprehensive plan to position ourselves as the top business school for preparing leaders for this new world. With our history as a collaboration innovator and the world’s leading marketing school, we have a heritage that uniquely prepares us to educate leaders in the emerging Collaboration Economy.
Rigorous data-driven analysis, informed risk taking, strategic innovating and linking customer relationships to funding and financial performance will be the key to business success across all market sectors. That’s why Kellogg’s educational philosophy that balances the study of markets with the study of management positions us especially well.
Envision Kellogg is the result of a year of extensive data collection analysis, as well as broad and deep conversation. We’ve engaged with more than 1,000 faculty members, students, administrators, alumni and business leaders from around the world to talk about the market, the future and our shared passion and vision for Kellogg. We’ve combed through tons of data, websites and conversational input. We analyzed, reanalyzed, discussed and re-discussed the trends that we saw and different perspectives for interpreting them.
And, we’ve landed at a very clear conclusion: the world has changed in non-linear ways over the last decade. To thrive and lead, we must restructure how we do research, how we teach and how we build our organization around the globe. From top to bottom, we’re reorienting ourselves and the ways in which we forge and nurture relationships within and outside of our community. It’s a bold agenda and it will take time. We’ve mapped out a 7-year workplan to accomplish it.
Practicing what we teach
A management consulting partner recently commented to me that he’s never seen a business school dean set such an ambitious agenda. But, he found our analyses strong and compelling and concluded, “What you’re doing is bold, but it is clearly far less risky than not changing, than not doing it.”
So here we go – I invite you to engage with us as we think and act bravely!
I welcome your comments, feedback and ideas at email@example.com