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| Kellogg: Home | Insight | News Office of the Dean | Link Archive May 2008 | |||||||||||
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'Centennial' Reunion a special homecoming for Kellogg graduates More than 1,500 alumni and friends flocked to Evanston for annual
chance to reengage with the school and each other Dean Jain Announces New Staff Seminar Series Senior Associate Dean David Besanko to deliver
first address The first event takes place on May 28 from 12:00 to 1:30 p.m. in room 276. Senior Associate Dean and Professor of Management & Strategy David Besanko, who is spearheading this series, will offer an address on “The Economics and Public Policy of Immigration.” Dean Besanko will use research data including historical surveys and reports from government and other agencies to present an overview of immigration — both legal and undocumented — rooted in economic theory, his area of expertise. Any staff interested in learning more about the topic
prior to the lecture can read Dean Besanko’s Kellogg Insight
article on the subject. More information on future events is coming soon.
The annual end-of-year gala will once again recognize
the achievements of faculty and staff, while featuring remarks from Dean
Jain. Make sure to RSVP
to Annette Parker by June 4th. Click
here to view the invitation > Please get in touch with Mariellen Gibson if you're available to work. She personally promises a cool day and mild temperatures in Welsh-Ryan Arena.
Between first-place finishes in case competitions and successful conferences, Kellogg students continue to exemplify the brand - in collaboration with faculty and staff. Below are highlights from the past month: Additional
(Kellogg) Insight: How Many Reasons Do You Need to Like BMWs?If you were asked to come up with one reason to drive a BMW, what would it be? What if you were asked for ten reasons? Now imagine your opinion of the BMW after searching your mind for reasons to drive it; would your evaluation be more favorable after coming up with one reason or ten? Contrary to the intuition that “more is better”—and thus that a consumer’s favor will increase as the number of reasons to drive a BMW increases— a recent study found that consumers like a BMW car more when they were asked to think of one rather than ten reasons to drive it. Read full article >
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| © 2008 Kellogg School of Management, Northwestern University | |||||||||||