Friday Speakers



Renee Borkowski
Group Vice President,
    Strategy & Insights

    Razorfish


Renee thrives at the intersection of business, brands, and technology, continually seeking to transform industries, products and services through rigorous strategy, innovation, and make-it-work approaches to marketing planning and operations. Around for the beginning of the digital era first as a digital B2B marketer, then as strategist for one of the first digital agency start-ups, Renee continually looks to align her skills and the teams she leads with a vision of the future and a relentless pursuit of value. Her work in professional services has included leading digital marketing roadmaps for senior executives, innovative approaches to real-time marketing, behaviorally driven customer segmentation and valuation, digital business case development, and integrated marketing planning for product launches. Privileged to work on the global brands of Samsung, Maytag, General Motors, Kraft, P&G, Nestlé Purina, and others, she drives teams, clients and partners to align around common objectives and forecasted outcomes. At Razorfish, she leads the strategy, research and analytics teams in ensuring all solutions are anchored and empowered with game-changing insight and intelligence. Renee completed her MBA at the Kellogg Graduate School of Management in 1998 with concentrations in strategy, marketing, and international business and enjoys returning to campus to guest-lecture on industry topics. Renee lives in Lake Forest with her husband and their two children.




Steve Carlotti
Chief Executive Officer of the
     Cambridge Group


Steve Carlotti is the Chief Executive Officer of The Cambridge Group, a preeminent growth strategy consulting firm that is part of Nielsen. Previously, Steve was Nielsen’s Executive Vice President of Global Practices and Consulting. He brings 20 years of experience working for consumer and retail companies, cutting across a range of functional areas including strategy, marketing, sales force effectiveness and supply chain (especially when it drives customer satisfaction).

Prior to joining Nielsen, Steve was a Senior Partner at Prophet and led McKinsey & Company’s Midwestern Consumer/Retail Practice as well as its North American Consumer Marketing Practice. While in these roles, he focused on growth, strategy, and marketing issues for clients in the consumer products, retail, and automotive industries, among others.

He graduated second in his class from Dartmouth College and holds a Masters in Public Administration from Woodrow Wilson School at Princeton University.








Saturday Speakers



Peter McGuinness
Chief Marketing and Brand Officer

As Chief Marketing and Brand Officer at Chobani, Peter McGuinness oversees all global marketing and communication efforts for America’s No. 1 selling Greek Yogurt brand, including advertising, brand strategy, experiential, shopper, retail and digital marketing, along with public relations. Peter brings more than 20 years of global marketing experience to the company, with a successful track record of shaping and growing some of the world’s most iconic brands.


Before joining Chobani, Peter headed several leading agencies across the globe as Chief Executive Officer, earning him much industry praise including Advertising Age’s #1 Agency to Watch in 2010 and its #1 Agency A-List Standout in 2011. Peter is an active industry leader serving on the AAAA’s board and the Government Relations Committee as well as the Advertising Education Foundation Board, charged with helping to shape the future of the advertising industry. He is a member of the AAF Advertising Hall of Achievement and a David Rockefeller Fellow for the advancement of New York City.


Peter loves traveling and spending time with his wife and two children.











B. Bonin Bough
Vice President
     Mondelēz International


B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International. In this role, Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoors. Since joining Mondelēz International, Bough has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the company’s brands with leading mobile startups. He has also played an integral role within the teams behind OREO Daily Twist and the OREO Super Bowl commercial and real-time activations. Bough has been recognized as one of business’ hottest rising stars in lists that include Fortune’s 2011 “40 under 40”, Fast Company’s 2011 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s 2012 Internationalists of the Year. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement.


Prior to joining Mondelēz International, Bonin spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. Bough was instrumental in integrating digital media into PepsiCo's overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking PepsiCo10 and Pepsi Refresh programs, as well as creating Gatorade Mission Control and the Women’s Inspiration Network.


Previous to his work with PepsiCo, Bough was the Executive Vice President and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a global team of over one hundred people. He led strategic programming for the agency’s top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bough was a founding member and Senior Vice President at Ruder Finn Interactive (RFI) where he ran the interactive strategy unit and led the roll-out of the Europe and Asia digital practices.


Bough’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewer's Choice for MrPicassoHead.com. Bough also taught for five years at NYU’s Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book Perspectives on Social Media Marketing, and is a board member of the Mobile Marketing Association’s Executive Marketing Advisory Board, the Digital Collective and the Social Media Advisory Council. Bough attended Hartwick College, earning degrees in Physics and Political Science.



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