As a marketer in today’s world, there are new and exciting challenges pushing the limits of a marketer’s skill set - and a myriad of ways to apply these skills to create, innovate, and execute. Most importantly, we believe that by looking forward to the future of marketing, conference participants will be best prepared for the changing landscape ahead.


As various major publications have mentioned, there are several key themes emerging for the marketers of tomorrow:


  • Think Small Act Big: The importance of the entrepreneurial spirit

  • Always On: The shift from campaigns to real-time marketing

  • Global Growth: Maintaining a brand’s core values while expanding into new markets

  • Sustaining a Brand over the Long Haul: Keeping an iconic brand relevant and on-top

  • Unlocking the Value of Big Data: The importance of understanding your consumer

  • Going Mobile: Exploring new digital technology trends

The 2014 theme Reimagine, Redefine, Reinvent: The New Marketing Playbook describes the actions one must take to address the trends listed above. Keynotes and panels will explore this changing landscape and provide insights on some of the most exciting and emerging topics in marketing. All students at Kellogg will touch marketing at some point in their career, and we believe the diversity of viewpoints that will be presented will resonate with the student body population. With two full days of programming, the 2015 conference promises to once again be one of the country’s premier events for marketers.


Please contact the leadership team of the conference at marketingconference@kellogg.northwestern.edu for further questions or inquiries.



© 2014 Kellogg Marketing Business Conference All rights reserved.