2011 Kellogg Marketing
Leadership Summit

September 14 - 15, 2011
Allen Center, Northwestern University,
Evanston, IL


2011 Agenda 2011 Presentations

Featured Speakers

Martin McCourt
CEO, Dyson

Our keynote speaker and Dyson CEO Martin McCourt detailed the importance of innovation and integrating the customer's perspective throughout a company's ranks.


Dick Patton and Rory Finlay
Consultants, Egon Zehnder International

Offered insights on leadership competencies that drive growth.


Mary Ellen Coe & Paul Magill
Principals, McKinsey & Company

Mary and Paul provided a roadmap for building the marketing organization for the future


Brian Sternthal
Kraft Foods Chair in Marketing, Kellogg School of Management

Brian discussed the impact of gender on consumer decisions, and how to translate those insights into effective marketing communications


Panel Discussions
Explored the move from CMO to CEO

Rick Lenny '77, partner, Friedman, Fleischer & Lowe
Phil Marineau '70, LNK Partners
Margaret Stender, Chicago Sky CEO
Dick Patton, consultant, EZI


Article: Where's marketing headed?


Companies at
the 2011 Summit

Thank you to
our partners at