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Conference Participant Biographies


Michael Millenson
President
Health Quality Advisors LLC
Moderator - Leveraging Interactive Marketing Tools in Healthcare

Michael L. Millenson, president of Health Quality Advisors LLC, is the author of the critically acclaimed book, Demanding Medical Excellence: Doctors and Accountability in the Information Age, and he holds an adjunct appointment as the Mervin Shalowitz, M.D. Visiting Scholar at the Kellogg School of Management.

National Public Radio called Millenson “in the vanguard of the movement” to measure and improve the quality of care. Prior to starting his own firm, Millenson was a principal in the health-care practice of a major HR consulting firm and a senior adviser to the Markle Foundation's Connecting for Health initiative. Before that, he was a reporter for the Chicago Tribune, where he was nominated three times for a Pulitzer Prize.

Millenson has testified before Congress and lectured at the National Institutes of Health and the Harvard Business School. He has done volunteer work with the Democratic Leadership Council and the Obama presidential campaign, and he has written for publications ranging from the British Medical Journal and Health Affairs to The Washington Post and The Huffington Post. Millenson also serves on the board of the two health care foundations and on the editorial board of the American Journal of Medical Quality.


Lee Aase
Manager, Syndication and Social Media
Mayo Clinic
Panelist - Leveraging Interactive Marketing Tools in Healthcare

Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team's focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic's social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/ or at Sharing Mayo Clinic, http://sharing.mayoclinic.org/.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Visit SMUG at http://social-media-university-global.org

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.

Sarah Campbell
Partner and Associate Director of Content Strategy
Ogilvy Interactive
Panelist - Leveraging Interactive Marketing Tools in Healthcare

Sarah Campbell is a digital marketing expert with more than 12 years experience developing interactive communications for healthcare clients. As an Associate Director of Content Strategy, Sarah has two key roles: 1) To oversee the strategic development and implementation of all digital content created by Ogilvy Healthworld. 2) To collaborate with Creative and Information Architecture to optimize the user experience and ensure that all digital communications are easy to understand and navigate.

Beginning her career in advertising as a copywriter, Sarah created content for a broad range of projects including product marketing sites, brand experience sites and relationship marketing programs. In 2001 she helped to launch the award-winning asthma awareness site Freebreather for Schering-Plough. Over the next few years she began to focus more of her attention on strategy and in 2004 was the strategic lead for the team that developed the proprietary patient program “Clearly You” which supported the launch of the psoriasis biologic Raptiva, One of her first assignments as a Content Strategist at Ogilvy was working on the development of Know Menopause, the ground-breaking site dedicated to educating women about Hormone Replacement Therapy.

Throughout her career, Sarah has worked with a variety of pharmaceutical clients including Wyeth, Genentech, McNeil, Sanofi-Aventis, Pfizer, Novartis and Bristol-Myers Squibb and has helped to concept and develop content for both consumers (product information websites, patient support programs, non-branded disease information websites) and healthcare professionals (patient education materials, CME initiatives, branded and non-branded disease and product information websites).

Beatrice Ellerin
Managing Director
InterbrandHealth
Panelist - Leveraging Interactive Marketing Tools in Healthcare

Beatrice, known as Bunny, joined InterbrandHealth in 2005 as the Managing Director of rxmark, the brand research division. She is responsible for all facets of the business including operational performance, business development, client management and staffing.

Prior to joining InterbrandHealth, Bunny was Executive Vice President of Clinsights, a start-up data collection company acquired by PPD, Inc. in 2003.  Bunny was recruited to Clinsights to create and implement the company’s operating strategy.  She subsequently took on marketing and business development to increase revenue and retained P&L responsibility for her division, which included several online physician communities in cardiology and diabetes including TCTMD, the leading online source for interventional cardiologists.

Earlier in her healthcare career, Bunny spent five years in the physician practice management (PPM) industry, first with Advanced Health Corporation and then with Vivra Specialty Partners.

Bunny is the founder and Chairman of the Harvard Business School Health Industry Alumni Association (www.hbshealth.org), which brings together HBS alumni involved all sectors of healthcare for professional development and networking.  She launched the organization in 1999 and built it into a major HBS alumni force with more than 650 active members.

Bunny received a BA from Columbia University and an MBA from Harvard University.
Marker Wiegand
Director of Consumer Marketing
Amgen
Panelist - Leveraging Interactive Marketing Tools in Healthcare

Marker Wiegand is Director of Marketing at Amgen and has consumer responsibilities for five oncology brands. Marker is member of a task force currently driving improved effectiveness of digital technology across the company. Marker has worked at Amgen Inc., the world’s largest biotechnology company, for over 21 years in a variety of positions – from R&D to Finance, from Strategic Planning to Market Research, from International Joint Vendors to Domestic Marketing. Since 1999, when Marker was one of the co-founders of Amgen’s eBusiness center of excellence, he has had a keen interest in online marketing, media, and measurement. Marker graduated with a BA from the University of Pennsylvania and has a MBA from UCLA’s Anderson School. Marker enjoys snowboarding, ocean swimming, and playing tennis with his wife and two daughters in Pacific Palisades, California.

Jonathan L. Schaffer, M.D. (KSM ’01)
Managing Director

eCleveland Clinic
Moderator - IT for Operational Effectiveness for Healthcare Providers

Dr. Schaffer is a managing director of eCleveland Clinic, an information system offering Internet-based services to patients around the globe. Dr. Schaffer is the Technology and Systems Chief in the Center for Joint Replacement and Adult Reconstructive Surgery and leads the Advanced Operative Technology Group in the Orthopaedic Research Center. Prior to his appointment at Cleveland Clinic, Dr. Schaffer was CEO of Harmonie Group, Inc. and is a founder of iBalance Medical and Tracuro Pharmaceutical Systems. Dr. Schaffer is a graduate of Case Western Reserve University School of Medicine, he completed his residency in orthopaedic surgery at the University of Pennsylvania, and he holds a MBA from the Kellogg Graduate School of Management.



Lyle Berkowitz MD, FHIMSS
Medical Director of Clinical Information Systems
Northwestern Memorial Physicians Group
Panelist - IT for Operational Effectiveness for Healthcare Providers

Lyle Berkowitz MD, FHIMSS is a practicing primary care physician, a Clinical Associate Professor of Medicine with the Feinberg School of Medicine at Northwestern University, the Medical Director of Clinical Information Systems for Northwestern Memorial Physicians Group, and Director of the Szollosi Healthcare Innovation Program (SHIP). Dr. Berkowitz serves on the Editorial Board of Healthcare Informatics and EHR Alert magazines, on the Advisory Board for the Association of Medical Directors of Information Systems (AMDIS) and on the Board of Directors for the American Health Information Management Association (AHIMA)’s Foundation. In 2008, HealthLeaders Magazine named Dr. Berkowitz to a list of "Twenty People Who Make Healthcare Better" for his efforts in the area of healthcare innovation.

Joel Diamond MD
Chief Medical Officer
dbMotion
Panelist - IT for Operational Effectiveness for Healthcare Providers

Dr. Joel Diamond, dbMotion's Chief Medical Officer, has extensive clinical and technology experience. He formerly served as CMIO and chairman of the Physician Advisory Board at the University of Pittsburgh Medical Center, St. Margaret Memorial Hospital, where he helped achieve 100 percent adoption of CPOE in a community hospital. This is one of the first such successes in the United States. In addition, Dr. Diamond is president of Associates In Technology, a professional services firm that assists healthcare organizations with clinical information technology. A wide range of clients included physician organizations, state medical societies and IT vendors including Misys Healthcare. He is a diplomat of the American Board of Family Practice and a fellow in the American Academy of Family Physicians. Dr. Diamond graduated from medical school at the State University of New York, Health Science Center at Syracuse in 1988, and completed his residency in Family Medicine at the University of Pittsburgh Medical Center (UPMC), St. Margaret Memorial Hospital in 1991. In addition to his position with dbMotion, Dr. Diamond is an active partner at Handelsman Family Practice in Pittsburgh, PA.

Wayne Pietraszek
Partner
McKinsey & Company
Panelist - IT for Operational Effectiveness for Healthcare Providers

Wayne Pietraszek is a partner in McKinsey & Company's Business Technology Office. Over his eighteen years with the Firm, he has worked on the application of information technology to a wide variety of business problems, with a particular focus on healthcare service providers and payors.

His experience includes:
  • For the healthcare system of one of the most advanced Canadian provinces, the design of an healthcare information technology plan that will improve medical effectiveness in the province by approximately 15% through the deployment of best in class EMR, CDS, and HIE capabilities
  • For one of the leading mental health service providers in the U.S. the development of a business strategy, operations design, and IT architecture to win one of the biggest contracts in the U.S. ($500 million)
  • For one of the largest government funded medical systems in the world, the development of the EHR (electronic health record) strategy including benefit quantification and implementation planning Mr. Pietraszek holds an M.B.A. in Finance and Business Policy from the University of Chicago Graduate School of Business and a B.S. degree in computer science from the Illinois Institute of Technology.

Laurent Rotival
Senior Vice President & General Manager, Enterprise Solutions
GE Healthcare
Panelist - IT for Operational Effectiveness for Healthcare Providers

Laurent Rotival joined the GE Healthcare Information Technology business in the fall of 2006 as SVP & GM for Enterprise Solutions. He began his career at GE in 1995 with the Corporate Initiatives Group in Fairfield, Connecticut, where he led GE's Sourcing, E-Commerce and ERP Initiatives. From 1997 to 2006, Laurent held three Global CIO and General Manager positions: GE Oil & Gas in Florence, Italy; NBC in New York City; and GE Energy Services in Atlanta, Georgia. In these roles, he consistently built world-class teams, led transformational business simplification strategies, directed the deployment of award-winning global ERPs, and managed high ROI enterprise business application portfolios.


Prior to his service with GE, Laurent spent six years in Europe with the Dow Chemical Company in roles ranging from Advanced Composite Materials Engineering, Automotive Application Marketing and Market Management for Dow Europe and the leading European Automotive OEMs. Laurent holds both a Bachelor and a Master of Science in Materials Science and Engineering from Brown University in Providence, Rhode Island. Laurent currently lives in Seattle, Washington, with his wife Amy, and four children: Alexandre, Sophie, Isabelle and Edouard.

Harry Kraemer (KSM '79)
Clinical Professor of Management and Strategy
Kellogg School of Management
Moderator - From M&As to New Ventures: Financing Healthcare Growth

HARRY M. JANSEN KRAEMER, JR. is an executive partner with Madison Dearborn, a private equity firm based in Chicago, Illinois and a Clinical Professor of Management and Strategy at Northwestern University's Kellogg School of Management in Evanston, Illinois. He was recently named the 2008 Kellogg School of Management Professor of the Year.

He is the former chairman and chief executive officer of Baxter International Inc. Mr. Kraemer joined Baxter in 1982 as director of corporate development. His twenty three year career at Baxter included senior positions in both domestic and international operations. In 1993, he was named senior vice president and chief financial officer, responsible for financial operations, business development, global communications, and European operations. He was elected to Baxter's board of directors in 1995, and was named president of Baxter International Inc. in 1997.

Before joining Baxter, Mr. Kraemer worked for Bank of America in corporate banking and for Northwest Industries in planning and business development.

Mr. Kraemer serves on the board of directors for numerous companies including Science Applications International Corporation and VWR International, Inc.

Mr. Kraemer graduated summa cum laude from Lawrence University of Wisconsin in 1977 with a bachelor's degree in mathematics and economics. He received an MBA degree in finance and accounting from the Kellogg School of Management in 1979.


Marc Galletti (KSM '97)
Managing Director
Longitude Capital
Panelist - From M&As to New Ventures: Financing Healthcare Growth

Marc Galletti is a founder and Managing Director of Longitude Capital. He focuses on investments in medical devices and specialty pharmaceuticals, including drug-device combinations.

From 2003 to 2006, Mr. Galletti was a Senior Vice President of Pequot Ventures where he worked in the life sciences practice. Prior to Pequot, Mr. Galletti worked at Amerindo Investment Advisors and Vector Fund Management where prior venture capital investments included Align Technology (NASDAQ: ALGN), CancerVax (acquired by Micromet), Eyetech Pharmaceuticals (NASDAQ: OSIP) and Theravance (NASDAQ: THRX). Mr. Galletti has also worked in the Global Healthcare Investment Banking Group at J.P. Morgan & Co. Mr. Galletti began his life sciences industry career 16 years ago at APM, a management consultancy dedicated to improving operations performance within large acute-care hospitals.

He currently serves on the Board of Velomedix and he has been a board member or board observer of Altiva Corporation, Aptus Endosystems, Broncus Technologies, Facet Solutions, MAP Pharmaceuticals (NASDAQ: MAPP), Sadra Medical, Sanarus Medical and Threshold Pharmaceuticals. He also sits on the advisory boards for the Center of Biotechnology Management at the Kellogg School of Management and the Program for Biomedical Engineering at Brown University.

Mr. Galletti holds an M.B.A. from the Kellogg School of Management and an A.B. from Princeton University.

Ram Jagannath (KSM '07)
Senior Associate
The Carlyle Group
Panelist - From M&As to New Ventures: Financing Healthcare Growth

Ram Jagannath is a Senior Associate at The Carlyle Group, focused on buyout opportunities in the healthcare sector. He is based in New York.

Prior to joining Carlyle, Ram was an Associate at Genstar Capital, a San Francisco-based leveraged buyout firm. Prior to that, he worked as an Analyst at Thomas Weisel Capital Partners (now Tailwind Capital), a middle-market private equity fund. Previously, Ram also worked at McKinsey and Co. and Thomas Weisel Partners.

Ram received his M.B.A. from the Kellogg School of Management and his J.D. from Northwestern University School of Law. He earned his B.S.E. in Biomedical and Electrical Engineering from Duke University, where he was a Fulbright Scholar.


Ken McGrath
Controller, Corporate Development
Johnson & Johnson
Panelist - From M&As to New Ventures: Financing Healthcare Growth

Ken McGrath is the Controller, Corporate Development, supporting the Johnson & Johnson Development Corporation, Licensing and Acquisitions, and RedScript Ventures LLC. Ken's team provides guidance and financial oversight for private equity and internal investments, financial evaluations and business analyses in support of licenses and acquisitions, as well as technology and business planning assessments for Johnson & Johnson potential ventures and investments.

Prior to his current role, Ken provided valuation support for proposed acquisitions as well as various Treasury analyses for Johnson & Johnson Corporate M&A.

Ken's experience prior to Johnson & Johnson Corporate was garnered at Ethicon Endo-Surgery, a Johnson & Johnson company. He provided support for company strategy and direction through a range of financial analyses within multiple functions including: Research and Development; Business Development; Operations; and Sales and Marketing.

Prior to joining Johnson & Johnson, Ken received his MBA from the University of Michigan. His BS in Mechanical Engineering is from the University of Notre Dame. In addition, Ken is a CFA charterholder.

Max Mishkin (KSM '07)
Vice President
Water Street Healthcare Partners
Panelist - From M&As to New Ventures: Financing Healthcare Growth

Max Mishkin is a vice president with Water Street Healthcare Partners, a leading private equity firm focused exclusively on health care. With more than $1 billion of capital under management, Water Street is one of the most active investors in the health care industry.

Prior to joining Water Street, Max was responsible for private equity investments in the health care services and business services industries at Waud Capital Partners. He has also worked on private equity investments across a range of industries as a senior associate with Edgewater Funds.
Max began his career in the investment banking groups of Bear, Stearns & Co. and Lazard. He received a bachelor's degree in Economics from Duke University, and an M.B.A. with distinction from Northwestern University's Kellogg School of Management.

Susan M. Nedza (KSM ’00)
Vice President of Clinical Quality and Patient Safety Strategy and Medical Director,
Clinical Practice Solutions
American Medical Association
Moderator - Changes in Healthcare Policy: Evaluating its Effectiveness and Identifying Opportunities

Dr. Nedza is Vice President of Clinical Quality and Patient Safety Strategy and Medical Director, Clinical Practice Solutions at the American Medical Association In her role she is responsible for defining strategies and implementing strategic initiatives and partnerships that enhance the ability of physicians to provide high quality, cost-effective care in a safe healthcare environment. Dr. Nedza is also responsible for identifying high value clinical solutions that will enhance the delivery of health care with an emphasis on Health IT.

In addition to her diverse clinical experiences, Dr. Nedza has led and contributed to emergency medicine clinical and patient safety policy. Dr. Nedza has extensive experience in federal, state, and local public service, which includes serving as Chief Medical Officer for Region V of the Center for Medicare and Medicaid Services. She has served as a primary investigator on national grants related to advancing quality care at the practice level. She has lectured extensively on clinical topics, health policy and innovation in healthcare.

Dr. Nedza is a graduate of the Stritch School of Medicine and the Executive Master's Program of the Kellogg Graduate School of Management, Northwestern University where she serves as a guest lecturer in health policy. Dr. Nedza currently holds a faculty position as Adjunct Associate Professor, the Department of Emergency Medicine, Feinberg School of Medicine, Northwestern University, and serves as faculty in Northwestern University's masters program in Clinical Quality and Patient Safety. She is board certified in emergency medicine.

Greg Scott
Principal
Deloitte Consulting LLP
Panelist - Changes in Healthcare Policy: Evaluating its Effectiveness and Identifying Opportunities

Greg Scott is a partner in Deloitte’s Life Sciences & Health Care industry practice.   He has over nineteen years of industry experience as management consultant, health plan executive, and federal policymaker. 

Greg is national leader of Deloitte’s Health Reform and Government Programs service line.  He currently assists a wide range of private sector and government clients to understand and respond to ongoing Federal health reform developments.

His clients include many of the nation’s leading health plans, as well as the Department of Health and Human Services and Department of Defense.  Greg serves clients through engagements that include strategy development, product and program innovation, operations improvement, business intelligence and information technology solutions.  He brings particular focus to Medicare, Medicaid and TRICARE issues.

Prior to joining Deloitte in 1998, Greg served in government program strategy, business development and line management roles with one of the nation’s largest health insurance companies.  Previously, he served in Medicare and Medicaid managed care and financial management roles with the federal Health Care Financing Administration (HCFA, now CMS) in Baltimore and Washington.


Martha L. Wofford(KSM '01)
General Manager, Northeast region Consumer Segment
Aetna
Panelist - Changes in Healthcare Policy: Evaluating its Effectiveness and Identifying Opportunities

Martha Wofford is the General Manager of the Northeast region for Aetna's Consumer Segment, managing Profit & Loss for both the Medicare and pre-65 commercial businesses. In this capacity, she manages teams from Maine to New Jersey and is based in the company's headquarters in Hartford, Connecticut. Ms. Wofford also manages direct to consumer sales, both telesales and online sales, for the Consumer Segment on a national basis. She joined Aetna's Consumer Segment in 2005 as the head of Business Development, managing national distribution through direct sales and affinity relationships. Ms. Wofford has also been working on Healthcare Reform for Aetna nationally, helping Aetna continue to play a leadership role in the Healthcare Reform debate.

Prior to joining Aetna, Ms. Wofford was an engagement manager with Booz Allen Hamilton, focusing on growth strategies in the healthcare and insurance industries. She also spent 6 years in the Clinton Administration in positions in the White House, USAID and USEPA.

Ms. Wofford received an MBA from the Kellogg School of Management at Northwestern University where she focused on Strategy and Managerial Economics, and a BA in History from Swarthmore College.
Elizabeth Woody
Director, Public Policy and Government Relations
BD
Panelist - Changes in Healthcare Policy: Evaluating its Effectiveness and Identifying Opportunities

Elizabeth Woody is a member of BD’s Public Policy and Government Relations team. Elizabeth draws on her experience as a former healthcare advisor to a senior member of the U.S. House of Representatives to design and implement strategies to advance BD’s public policy priorities at the federal and state levels. Elizabeth has worked on a number of successful legislative initiatives ranging from ensuring the inclusion of drug delivery equipment in pandemic preparedness planning to the prevention of healthcare-associated infections.

Prior to joining BD, Elizabeth was a member of the Health and Life Sciences Practice Group of a national advisory and advocacy firm. In that role, she directed the federal policy portfolios of a variety of corporate and non-profit organizations, including research universities, pharmaceutical and medical device manufacturers, patient advocacy associations, health care providers, social service agencies, and economic development entities.

Before her service on Capitol Hill, Elizabeth worked at the state government level on a wide variety of legislative issues, including policies related to healthcare, education, judiciary, transportation and financial services. Elizabeth received her B.A. in Political Science from the University of North Carolina at Chapel Hill.

 
 

Kellogg School of Management 2009