Rapid
economic growth is bringing a wide variety of goods within reach of a
growing number of consumers. As China’s economy grows, building a
successful business in China becomes a priority for many
multinationals. These companies must begin to focus their marketing
efforts to Chinese consumers and customers in innovative ways.
Likewise, the Chinese companies that are entering the world stage must
learn to market outside of China. This panel will explore best
practices on marketing to China’s consumers and customers, the
“localization” of marketing strategies, and building Chinese brands
globally.
Moderator
Professor Angela Y. Lee, Mechthild
Esser Nemmers Professor of Marketing, Kellogg School of Management,
Northwestern University
Panelists
Donald H. Bullock (KSM
'93), Vice President
& General Manager, Eaton
Corporation
David Chen (KSM '03), Director of Marketing, MedSphere Corporation
David
Nealis, President,
Blue Bridge
Inc
Gary Wolfson, Managing Director, GEP Capital Group, Inc.
Panel
II: China’s
Finance & Investment Environment: A New Era
As the investment market in
China is becoming more open to diversified investment instruments,
speakers from the financial industries will discuss the impact of new
legislations, investment trends, new instruments and the impact of
post-Olympics nationalism. This panel will discuss the next wave in
Chinese capital markets, the timeline and impact of gradually allowing
foreign control in China’s banking industry, as well as whether
Shanghai is primed to takeover Hong Kong’s position as the financial
capital of Asia.
Moderator
Professor
Wan Wongsunwai, Assistant Professor of Accounting Information
& Management
Kellogg School of Management, Northwestern University
Panelists
Peter Guang Chen, Partner, Deloitte Tax LLP
Robert
Kinsella (KSM '76), President
and CEO, Kinsella Group, Inc.
Thomas
J. Toy (KSM '79),
Managing
Director, PacRim Venture Partners
Panel
III: Building
a Business in China
With China’s increasing popularity, interesting
culture and growing economy, it is no wonder that many of the world’s
top businesspersons and entrepreneurs are looking to the China markets
for new opportunities. This panel will discuss how to establish and
build a successful business in China – whether it be a Chinese, U.S. or
other foreign company. In addition, this panel will explore the
challenges of starting a business in China, whether it is a new branch
of a Fortune 500 company or a start-up established by several MBA
graduates. For those already in China, what are the next steps? For
those newcomers, what is the next wave of opportunities and the current
environment for entrepreneurship in China?
Moderator
Professor
Benjamin Jones, Associate Professor of Management and
Strategy, Kellogg School of Management, Northwestern University
Panelists
Shi
Han, Founder and
Managing Partner of
ChinaLine, LLC
Daniel
P. Harris, Founding
Member of Harris
& Moure
Jeff Day (KSM '83), Founder, International
Leverage, LLC
Click here
to download a complete summary of pictures and profiles of our 2009
conference speakers.
