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2009 PANEL TOPICS  

Panel I: Marketing: The Ins and Outs of China

Rapid economic growth is bringing a wide variety of goods within reach of a growing number of consumers. As China’s economy grows, building a successful business in China becomes a priority for many multinationals. These companies must begin to focus their marketing efforts to Chinese consumers and customers in innovative ways. Likewise, the Chinese companies that are entering the world stage must learn to market outside of China. This panel will explore best practices on marketing to China’s consumers and customers, the “localization” of marketing strategies, and building Chinese brands globally.

Moderator 
  • Professor Angela Y. Lee, Mechthild Esser Nemmers Professor of Marketing, Kellogg School of Management, Northwestern University
Panelists
  • Donald H. Bullock (KSM '93), Vice President & General Manager, Eaton Corporation
  • David Chen (KSM '03), Director of Marketing, MedSphere Corporation
  • David Nealis, President, Blue Bridge Inc
  • Gary Wolfson, Managing Director, GEP Capital Group, Inc.

Panel II: China’s Finance & Investment Environment: A New Era

As the investment market in China is becoming more open to diversified investment instruments, speakers from the financial industries will discuss the impact of new legislations, investment trends, new instruments and the impact of post-Olympics nationalism. This panel will discuss the next wave in Chinese capital markets, the timeline and impact of gradually allowing foreign control in China’s banking industry, as well as whether Shanghai is primed to takeover Hong Kong’s position as the financial capital of Asia.

Moderator
  • Professor Wan Wongsunwai, Assistant Professor of Accounting Information & Management Kellogg School of Management, Northwestern University
Panelists
  • Peter Guang Chen, Partner, Deloitte Tax LLP
  • Robert Kinsella (KSM '76), President and CEO, Kinsella Group, Inc.
  • Thomas J. Toy (KSM '79), Managing Director, PacRim Venture Partners

Panel III: Building a Business in China

With China’s increasing popularity, interesting culture and growing economy, it is no wonder that many of the world’s top businesspersons and entrepreneurs are looking to the China markets for new opportunities. This panel will discuss how to establish and build a successful business in China – whether it be a Chinese, U.S. or other foreign company. In addition, this panel will explore the challenges of starting a business in China, whether it is a new branch of a Fortune 500 company or a start-up established by several MBA graduates. For those already in China, what are the next steps? For those newcomers, what is the next wave of opportunities and the current environment for entrepreneurship in China?

Moderator
  • Professor Benjamin Jones, Associate Professor of Management and Strategy, Kellogg School of Management, Northwestern University
Panelists
  • Shi Han, Founder and Managing Partner of ChinaLine, LLC
  • Daniel P. Harris, Founding Member of Harris & Moure
  • Jeff Day (KSM '83), Founder, International Leverage, LLC
 

 

Books

Click here to download a complete summary of pictures and profiles of our 2009 conference speakers.