Mr. Bill Liu (KSM'97)
Vice President, NaviAsia Consulting Group
Mr. Liu is a Vice President at NaviAsia Consulting Group. He has more than 18 years of combined experience in consulting and industry. He specializes in strategy, marketing, and operations management, with a focus on international business.
Prior to joining NaviAsia, Mr. Liu worked for Lucent Technologies, PriceWaterhouseCoopers, and Waste Management, Inc.
Mr. Liu received his PhD in Environmental Engineering from the University of Illinois at Urbana-Champaign and later earned a MBA from the Kellogg School of Management, Northwestern University.
In his current position, Mr. Liu advises U.S. companies on how to more efficiently achieve their marketing and manufacturing goals in China. He has helped clients with China strategic sourcing in the metal, plastics and electronics industries. Specifically, he assisted a manufacturing company to establish its manufacturing base in China, and designed a chemical company's China market-entry strategy.
Mr. Liu led Lucent Technologies' successful international eBusiness operations in both Asia and Canada. He also managed the sales and marketing program for Lucent's JV plant in China.
Mr. Liu serves and has served on a number of China-related advisory boards, including; the City of Chicago's China Committee, Benedictine University, and the Harbin Business Exchange. He is also the co-Executive Director of the One China Committee, and a committee member of the Chicago Council on Foreign Relations' west chapter.
A frequent guest lecturer for Northwestern University's Kellogg School of Business, Mr. Liu was a keynote speaker at Kellogg's 2005 Asian Business Conference. In addition, he has lectured on "Negotiation with Chinese" and "Strategic Sourcing from China" at Kellogg. Mr. Liu is also very involved with the Kellogg Alumni Club of Chicago (KACC). He founded the KACC's Asia/Pacific Committee, and the KACC's Western Chapter.
Mr. Liu has lectured about China for a variety of corporations and events that include: Navistar, Citibank, 53 Bank, Harris Bank, Ungaretti & Harris, the Commercial Development and Marketing Association (CDMA), Association of Strategic Alliance Professionals (ASAP), World Trade Center of Illinois, and the Measurement Control and Automation Association. Mr. Liu also is a speaker at the 2007 International Home & Housewares Show.
Mr. Liu serves on the board of directors for Standard Rubber Products (Zhuhai) Company Limited, Zhuhai, China and Naperville United Way.