Markets & Customers Initiative News

Jim Stengel, former CMO of Procter and Gamble (center) with Marisol Angelini of Coca Cola and Ken Kumer of SC Johnson kick off the 2014 Kellogg Chief Marketing Officer Program.

CMOP

Chief Metamorphosis Officers

In the face of disruptive change, four make-or-break topics for rising CMOs

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Glen Senk

Five ways to serve shoppers

04/17/14 – Front Row Partners CEO Glen Senk’s top tips from Bloomingdale’s, Urban Outfitters and 33 years of retail

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Mohan Sawhney

Built to scale

03/10/14 – Research from Kellogg's Mohan Sawhney takes middle-market companies to the next level

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new senior fellow sanjay kosla

The Khosla rules

03/05/14 – How a focus on consumers helped Kraft crack tough foreign markets

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Greg Carpenter discusses market-focused culture.

Turnaround lessons

02/27/14 – Resurgence, a new book by Kellogg's Gregory Carpenter, reveals how struggling companies reinvent themselves

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IMB logo

Trading knowledge

02/20/14 – IBM's Robyn Zeeman '89 discusses Kellogg and Big Blue's big data collaboration

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Learning by Doing is Important, Execution is Key

01/17/14 – Pitch
Reports on a presentation by Kellogg Senior Fellow Sanjay Khosla at the CMO League.

"Stay Focused ‘Til the Numbers are Counting”

01/17/14 – Pitch
A Q&A with Kellogg Senior Fellow Sanjay Khosla to discuss his presentation at the CMO League.

Adobe analytics competition

Big data, big win

11/22/13 – Three Kellogg teams place at Adobe Digital Analytics Competition

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John W. Bluford

An ounce of prevention

11/18/13 – Truman Medical CEO John W. Bluford ’75 takes the early approach to health and wellness

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Annual Kellogg Marketing Competition

On your market...

11/18/13 – The Annual Kellogg Marketing Competition challenges students to sell creatively

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Students brainstorm business plans at StartupNU on Nov. 9

Startups from scratch

11/14/13 – StartupNU: From idea to business plan in two days

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Mondelēz International Chairman and CEO Irene Rosenfeld

Ingredients for success

10/08/13 – Mondelēz International's Irene Rosenfeld kicks off Kellogg's Brave Leader series talking snacks and emerging marketplaces

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Greg Carpenter discusses market-focused culture.

The Customer Explained

10/04/13 – Kellogg’s Marketing Leadership Summit examines the customer-centric organization

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Executive in Residence

Evolving the brand

09/27/13 – SAP CMO Jonathan Becher shares insight through Executive in Residence program

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Sales Associates are the Key to Combat Showrooming

09/13/13 – Business to Community
Reports on the shopper experience and references the Kellogg Shopper Index which found that 59 percent of shoppers had poor or average service on their last shopping trip.

Jeff Hyman

Data-driven weight loss

04/25/13 – Jeff Hyman '95 harnesses high tech for a new data-driven weight-loss company

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Tim Calkins

A delicate balance

02/12/13 – Kellogg marketing professor talks about writing the case for this year's Biotech and Healthcare Case Competition

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Debating dogma

Debating dogma

01/28/13 – Kimberly Clark’s Clive Sirkin encourages students to question traditional marketing practices at CMO Speaker Series

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