 |
Business
Marketing Management: Understanding, Creating, and Delivering
Value
by
James
Anderson and James A. Narus
Buy
Online |
| |
|
 |
Value
Merchants: Demonstrating and Documenting Superior Value
in Business Markets
by
James
Anderson, Nirmalya Kumar, and James A. Narus
Buy
Online |
| |
|
 |
Customer
Equity: Building and Managing Relationships as Valuable
Assets
by
Robert
C. Blattberg, Gary Getz and Jacquelyn S. Thomas
Buy
Online |
| |
|
 |
Strategic
Marketing Analysis (2nd Edition)
by
Alexander
Chernev
Buy
Online |
| |
|
 |
Marketing
Channels (7th Edition)
by
Anne
T. Coughlan, Erin Anderson, Louis
W. Stern and Adel I. El-Ansary
Read
Book Info
Buy
Online |
| |
|
 |
Handbook
of Services Marketing and Management
by
Dawn Iacobucci and Teresa A. Swartz
Includes
essays by Kent
Grayson
Buy
Online |
| |
|
 |
Kellogg
on Integrated Marketing
by
Dawn Iacobucci (Editor), Bobby
Calder (Editor)
Read
the Kellogg World review
Buy
Online |
| |
|
 |
Kellogg
on Marketing
by
Dawn Iacobucci (Editor)
Read
Book Info
Buy
Online |
| |
|
 |
Marketing Moves: A New Approach to Profits,
Growth, and Renewal by
Philip Kotler, Dipak
C. Jain and Suvit Maesincee
Read
Book Info
Read
Book Review
Buy
Online |
| |
|
 |
According
To Kotler: The World's Foremost Authority On Marketing
Answers Your Questions
by
Philip
Kotler
Buy
Online |
| |
|
 |
B2B
Brand Management
by
Philip
Kotler, Waldemar Pfoertsch, I. Michi
Buy
Online |
| |
|
 |
Corporate
Social Responsibility: Doing the Most Good for Your
Company and Your Cause
by
Philip
Kotler, Nancy Lee
Buy
Online |
| |
|
 |
The
Elusive Fan: Reinventing Sports in a Crowded Marketplace
by
Irving Rein, Philip
Kotler, Ben Shields
Buy
Online |
| |
|
 |
Marketing
Asian Places: Attracting Investment, Industry and Tourism
to Cities, States and Nations
by
Philip
Kotler, Michael Alan Hamlin, Irving Rein, Donald
H. Haider
Buy
Online |
| |
|
 |
Marketing
Insights from A to Z: 80 Concepts Every Manager Needs
to Know
by
Philip
Kotler
Buy
Online |
| |
|
 |
Marketing
in the Public Sector: A Roadmap for Improved Performance
by
Philip
Kotler, Nancy Lee
Buy
Online |
| |
|
 |
Marketing
Management
by
Philip
Kotler
Buy
Online |
| |
|
 |
Marketing
Management: An Asian Perspective
by
Philip
Kotler, Swee Hoon Ang, Chin Tiong Tan and Siew Meng
Leong
Buy
Online |
| |
|
 |
Marketing
Places: Europe
by
Philip
Kotler
Buy
Online |
| |
|
 |
Marketing
Professional Services - Revised
by
Philip
Kotler, Thomas Hayes, Paul N. Bloom
Buy
Online |
| |
|
 |
Museum
Strategy and Marketing
by
Neil Kotler and Philip
Kotler
Buy
Online |
| |
|
 |
Principles
of Marketing
by
Philip Kotler, Gary Armstrong
Buy
Online |
| |
|
 |
Repositioning
Asia : From Bubble to Sustainable Economy
by
Philip
Kotler and Hermawan Kartajaya
Buy
Online |
| |
|
 |
Social
Marketing: Improving the Quality of Life
by
Philip
Kotler, Ned Roberto, Nancy Lee
Buy
Online |
| |
|
 |
Strategic
Marketing for NonProfit Organizations (6th Edition)
by
Alan Andreasen, Philip
Kotler
Buy
Online
|
| |
|
 |
Ten
Key Customer Insights: Unlocking the Mind of the Market
by
Robert
Schieffer
Buy
Online |
| |
|
 |
Contemporary
Marketing and Consumer Behavior: An Anthropological
Sourcebook
by
John F.Sherry Jr. (Editor)
Buy
Online |
| |
|
 |
Servicescapes:
The Concept of Place in Contemporary Markets
by John F. Sherry Jr. (Editor)
Buy
Online |
| |
|
 |
Time,
Space and the Market:
Retroscapes Rising
by
Stephen Brown and John F. Sherry, Jr.
Buy
Online |
| |
|
 |
Kellogg
on Branding : The Marketing Faculty of The Kellogg School
of Management
by
Alice
Tybout, Tim
Calkins (eds.); foreword by Philip
Kotler
Read
the article: "Kellogg
on Branding now available in bookstores"
Buy
Online |
| |
|
 |
The
Complete Guide to Accelerating Sales Force Performance:
How to Get More Sales from Your Sales Force
by
Andris
A. Zoltners, Prabhakant Sinha, Greggor A. Zoltners
Buy
Online |
| |
|
 |
Sales
Force Design for Strategic Advantage
by Andris
A. Zoltners, Prabha Sinha, Sally Lorimer
Buy
Online |
