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  The Entrepreneur's Guide to Finance
   

The Entrepreneur's Guide to Finance and Business: Wealth Creation Techniques for Growing a Business
by Steven Rogers

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In a recent Kellogg School interview, Professor Rogers discussed in more detail his new book and the importance of entrepreneurship.

"The Entrepreneur's Guide to Finance and Business is a simple and practical approach to understanding entrepreneurial finance. As an entrepreneur, you need to know financial formulas and how to use them to spot problems or seize opportunities. This book aims to help you get there..."
—From the Preface

The amount of work involved in visualizing, launching, and growing a business is staggering. Yet all of that work can be undone if simple-yet-fundamental financial and business techniques are underappreciated or, worse yet, ignored.

The Entrepreneur's Guide to Finance and Business shows you how to lay the foundation for a strong, successful business. From crafting a meaningful business plan to taking the necessary steps to raise your business to the next level, it discusses:

  • The dual objectives of a business plan and how to ensure that both are fulfilled
  • The differences between debt and equity financing and how and why to use each
  • Real-world methods for structuring a deal to benefit both the financier and the entrepreneur
  • Valuation techniques for understanding what your business is truly worth
  • Essential resources for finding the detailed information you need

Working for yourself remains a demanding and difficult career path. The Entrepreneur's Guide to Finance and Business strives to make it easier by outlining the fundamental matters you must control from the beginning—or risk having them control you. Drawing on solid research, up-to-the-minute case studies, and his own experiences as the founder of numerous businesses, successful entrepreneur and Northwestern University professor Steven Rogers reveals what must be done, how to do it, and what to do when things go wrong.

©2001 Kellogg School of Management, Northwestern University