Entrepreneur's Guide to Finance and Business: Wealth Creation
Techniques for Growing a Business
In a recent
interview, Professor Rogers discussed in more detail his
new book and the importance of entrepreneurship.
Entrepreneur's Guide to Finance and Business is a simple
and practical approach to understanding entrepreneurial finance.
As an entrepreneur, you need to know financial formulas and
how to use them to spot problems or seize opportunities. This
book aims to help you get there..."
—From the Preface
The amount of work
involved in visualizing, launching, and growing a business
is staggering. Yet all of that work can be undone if simple-yet-fundamental
financial and business techniques are underappreciated or,
worse yet, ignored.
Guide to Finance and Business shows you how to lay the
foundation for a strong, successful business. From crafting
a meaningful business plan to taking the necessary steps to
raise your business to the next level, it discusses:
- The dual objectives
of a business plan and how to ensure that both are fulfilled
- The differences
between debt and equity financing and how and why to use
- Real-world methods
for structuring a deal to benefit both the financier and
- Valuation techniques
for understanding what your business is truly worth
- Essential resources
for finding the detailed information you need
for yourself remains a demanding and difficult career path.
The Entrepreneur's Guide to Finance and Business
strives to make it easier by outlining the fundamental matters
you must control from the beginning—or risk having them
control you. Drawing on solid research, up-to-the-minute case
studies, and his own experiences as the founder of numerous
businesses, successful entrepreneur and Northwestern University
professor Steven Rogers reveals what must be done, how to
do it, and what to do when things go wrong.