| 2Y
and Part-Time Students |
| |
Students
must complete the following three courses and any three
additional Marketing course units from the Additional
Course List: |
| |
|
MKTG-430
|
Marketing
Management |
| |
|
MKTG-450
|
Research
Methods in Marketing |
| |
|
MKTG-922
|
Advanced
Topics in Marketing |
| |
Students
who have waived the Marketing 430 and/or Marketing 450
are required to complete six marketing course units in
total to fulfill requirements for the Marketing Management
major. |
| |
|
|
|
| 1Y
Students |
| |
Students
must complete the following two courses and any three
additional Marketing course units from the Additional
Course List: |
| |
|
MKTG-450
|
Research
Methods in Marketing |
| |
|
MKTG-922
|
Advanced
Topics in Marketing |
| |
1Y students waiving MKTG-450 are required to complete
five marketing course units in total to fulfill requirements
for the Marketing Management major. |
| |
|
|
| Additional
Course List |
| |
All
students must complete any three additional Marketing
course units from the following list: |
| |
|
MKTG-451 |
Marketing
Channel Strategies |
| |
|
MKTG-452 |
Consumer
Insight Tools |
| |
|
MKTG-453 |
Business
Marketing |
| |
|
MKTG-454 |
Advertising
Strategy |
| |
|
MKTG-458 |
Models
of Consumer Behavior |
| |
|
MKTG-459 |
Services
Marketing and Management |
| |
|
MKTG-462 |
Sales
Promotion and Retailer Behavior |
| |
|
MKTG-463 |
Sales
Force Management |
| |
|
MKTG-464A |
The
Management of Product Development (1/2 unit course) |
| |
|
MKTG-465 |
Introduction
of New Products and Services |
| |
|
MKTG-466 |
Marketing
Strategy |
| |
|
MKTG-468 |
Technology
Marketing |
| |
|
MKTG-499 |
Independent
Study |
| |
|
MKTG-913 |
Internet
Marketing |
| |
|
MKTG-951 |
Sports
Marketing |
| |
|
BIOT-914 |
Biomedical
Marketing |
| |
|
INTL-467 |
International
Marketing |
| |
|
MEDM-431
|
Media
and Integrated Marketing |
| |
|
TECH-917 |
Analytical
Marketing and Customer Relationship Management |
| |
|
|
|
| Last
edited
February 27, 2008
. For any questions regarding this page, please email
kellogg-registrar@kellogg.northwestern.edu |
