Academic Resources

Project Archive

Cumulative Listing of GIM Projects
You can also download a document that lists all project titles from 1994-2007 (Excel 118 KB)

Those projects not available below are available for review in the GIM Resource Center, Room 5221, or electronically by request.

Past Students' Projects
Below are a collection of top GIM projects from 1999-2005 sorted by country. Additional projects can be viewed on the GIM 2002 Anthology, 2003 Anthology, Kellogg on China, and our latest publication Global Corporate Citizenship.

Projects by Country

Brazil
China
European Union
Ghana
India
Japan
Mediterranean/Middle East
Russia
Southern Africa
South America
Southeast Asia

Brazil

Developing Ethanol Production and Export Capabilities in Brazil: Opportunities and Obstacles (PDF 432 KB/ 46 pages) Robert Damico, Hema Khatri, Hilary Nindorf, Bradford Pieper, Aya Tokunaga; GIM Brazil 2006; 2006 Ford Center Prize Winner

Flexible Fuel Technology in Brazil: Key Success Factors for "Green" Vehicles (PDF 233 KB/ 27 pages) Henry Lai, Matt Lippert, Guilherme Silva, Avi Steinberg, Pratish Sthankiya, Justin Twitchell; GIM Brazil 2005

Microfinance in Brazil: A Market Strategy to Improve Productive Loan Penetration (PDF 138 KB/ 28 pages) Ralph Haberli, Ramin Mahajan, Carrie Pollak, Jorge Robert, Luca Torre; GIM Brazil 2005

Taking it to the Streets: A Market Entry Strategy for ECKO Unlimited (PDF 465 KB / 32 pages) Michelle Awuku, Michael Bullion, Marlisa Kopenski, Faith Son, Jason Tennenbaum; GIM Brazil 2001

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China

Marketing a Homogeneous Good in a Heterogeneous Market: Segmentation and Differentiation in the Chinese Bottled Water Market (PDF 235 KB/ 40 pages) Jan Kengelbach, Rob Levy, Kate McCutcheon, Heather Smith, Steve Wong; GIM China 2005

Full Service Intermediaries: An Optimal Approach for Market Entry by Small-to-Medium Size Enterprises? (PDF 692 KB/ 49 pages) Chris Abbott, Michael Clark, Trent Curry, Sabrina Kaufman, Ron Kwok; GIM China 2005

The Market Opportunity for Environmentally Friendly Technology within the Domestic Automotive Industry (PDF 283 KB/ 33 pages) John Eisel, Jonathan Glick, Adrienne Kardosh, Coleman Long, David Mayer, Doug Roth; GIM China 2004

Playing in the Chinese TV Media Market - An Overview and Analysis of Foreign Media Companies: Opportunities and Challenges in China (PDF 482 KB / 34 pages) Part-Time MBA GIM China 2002

The Branding of China: Utilizing the 2008 Olympics to Propel a Nation Forward (PDF 232 KB / 26 pages) Part-Time MBA GIM China 2002

China's Emerging Economy: Opportunities for Foreign SMEs? (PDF 432 KB / 47 pages) Part-Time MBA GIM China 2002

Western Management Practices in a Chinese EMS Manufacturing Environment (PDF 423 KB / 43 pages) Part-Time MBA GIM China 2002

The IPO Process in China: Hurdles, Stumbling Blocks, and Challenges (PDF 379 KB / 28 pages) X. Sidney Huang, Ian Milward, Alan Poon, Eric Swanson; GIM China 2001

Lessons From Multi-National Firms Entering China: Consumer Products and Marketing (PDF 367 KB / 23 pages) Leo Brauer, Stephanie Gladney, Chris Hsu, Dave Walker; GIM China 2001

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European Union

The Extension of Private Label Brands by Grocery Retailers in Western Europe: An Analysis of Marketing Strategies for Future Success (PDF 226 KB/ 46 pages) Richard Bode, Jeffrey Gill, Megan Kormi, Stephen Silzer; GIM Europe 2007

The Global Impact of Counterfeiting on European Luxury Goods Companies (PDF 964 KB/ 37 pages) Anita Barci, Ananda Baron, Sara Borthwick, Stephanie Pirishis, Idoya Urrutia; GIM European Union 2006

The Future of French Wine in a Globalized Market (PDF 788 KB/ 31 pages) Marina de la Torre, Regina McKie, Matt Nicholson, Sandi Smith; GIM European Union 2005

Closing Europe's Innovation Gap: A Study of Technology Commercialization in the EU (PDF 164 KB/ 50 pages) Tray Jackson, Olga Khaviaeva, Matt Peterson, Ashish Kasturia, David Milestone, Naz Yasin; GIM European Union 2005

Serbia: The Re-branding of a Nation (PDF 156 KB/ 44 pages) Misho Ceko, Mas Kambe, Richard McPhillips, Fernando Wartush; GIM European Union 2005

Green Management in Europe (PDF 1.28 MB/ 46 pages) Lamtiurida Hutabarat, Marc Major, Doug Stein; GIM European Union 2003

Merger Mania (PDF 78.6 KB/ 25 pages); GIM European Union 1999

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Ghana

GRATIS: Towards Self-Sufficiency (PDF 142 KB/ 7 pages) Marc Coudeyre, Troy Williams, Quentin Kluthe; GIM Ghana 2000

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India

Launching an HIV Monitoring Device in India: Market Analyst for the Global Health Initiative (PDF 725 KB/ 43 pages) Adam Butler, Shane Kozlowich, Cobly McGavin, Jordan Shields, Meredith Wilson; GIM India 2006

The Clinical Trial Industry in India: How Multinational Firms Can Capitalize on India's Value Proposition (PDF 197 KB/ 48 pages) Aarathi Agadi, Kevin Barry, Usman Habib, Chad Jansen; GIM India 2005

Strategic Redirections: MNC Pharaceuticals in Post-Patent India (PDF 336 KB/ 55 pages) Dave Cavanaugh, Aayush Kabra, Hadar Kramer, Steve Waddell; GIM India 2005

Negotiating Change: India Pharmaceuticals and the New Patent Regime (PDF 167 KB/ 43 pages) Caroline Berman, Josh Lawrence, Michael McNerney, Kimberly Vender; GIM India 2005.

Growth of Mobile Telecommunication in India: What Does the Future Hold? (PDF 334 KB/ 45 pages) Todd Benigni, Adeel Kheiri, Suveer Kothari, Suresh Madhavan; GIM India 2005

The Social Ramificaions of Outsourcing in India (PDF 119 KB/ 34 pages) Jessica Bailey, Carmen Goff, Eileen Schreiber; GIM India 2005

Does Tourism in India Matter? (PDF 161 KB/ 29 pages) GIM India 2005

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Japan

Beyond Cell Phone Content: NTT DoCoMo's Strategic Bet On Life Infrastructure Technology ( PDF 537KB/ 42 pages) David Hegarty, Bergen Moe-Fishman, Rahul Seshan, Greg Yeadon; GIM Japan 2006

Japan at a Crossroads: The Wireless Internet Industry (PDF 316 KB/ 59 pages) Erica Goldman, Larry Grace, Steve Kelley, Matilde Ramirez, Dan Walworth, Junichiro Yaguchi; GIM Japan 2000

The Changing Landscape of Japan's Securities Markets: Who Will Survive? (PDF 251 KB/ 48 pages) Rob Bishop, Brian Black, Ryan Fong, Jonathon Harrington, Dan Kang, Juan Orellana; GIM Japan 2000

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Mediterranean/Middle East

The Entrepreneurial Climate in Turkey and Dubai (182 KB/ 28 pages) Juan David Asahara, Rohit Garg, Ajith Joseph; GIM Turkey/Dubai 2007

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Russia

Lukoil: A Case Study in Emerging Markets Investing (PDF 154 KB/ 36 pages) Stephen Carlson, Cheryl Cua, Christopher Sullivan; GIM Russia 2007

Can Russia Escape the 'Resource Curse'? (PDF 234 KB/ 33 pages) Clint Collins, David Dalpe, Jeremy Hunnewell, Sarah Lowe; GIM Russia 2007

The Toast of Russia: Beer in the Land of Vodka (PDF 176 KB/ 43 pages) Christine Anthony, Chas Carol, Meghan Coles, Ashley Hartmann, Wendy Herm, and Julian Millikan; GIM Russia 2006

Navigating the Venture Capital and Private Equity Industry in Russia (PDF 260 KB/ 48 pages) Benjamin Toronto, Caryn Zieses, Elizabeth Kessler, Javier Fierro, Leandro Santos, Michael McClurg; GIM Russia 2006

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Southern Africa

Targeting HIV/AIDS in Infants: A blueprint for addressing the unmet need for infant diagnostics (PDF 244KB/ 51 pages) Ernie Chan, Denise Lee, Lisa Tan, John Whittaker; GIM Southern Africa; 2007 Ford Center/GHI First Place Winner

Market Analysis for the Introduction of Viral Load Diagnostic Equipment to Effectively Manage HIV Treatment in Southern Africa (PDF 565 KB/ 46 pages) Kevin Francis, Clement Kilembe, Debra Leong, Melinda Spooner, Dawei Zhou; GIM Southern Africa; 2007 Ford Center/GHI Second Place Winner

Cellphone Banking in South Africa: A Marketing Proposal to Increase Access for the Unbanked (PDF 284 KB/ 49 pages) Matthew Dickman, Eric McGimpsey, Lauren Neuchterlein, David Osborne, Lisa Ward; GIM Southern Africa 2006; 2006 Ford Center Prize Winner

Industry Analysis of Ostrich Processors in South Africa (PDF 671 KB/ 41 pages) Ben Bediako, Amish Gupta, Ron Kwak, Cameron Smith, Jim Williams; GIM Southern Africa 2006

The South African Wine Industry (PDF 471 KB/ 44 pages) Matt O'Neill, Frederic Golen, Shawn Heitz, David Tomback; GIM Southern Africa 2005; 2005 Ford Center Prize Winner

The Impact of HIV/AIDS to the Family Structure of the Black South African Population and the Socio Economic Responses of Informal and Formal Organizations: An Empirical Study (PDF 251 KB/ 46 pages) Bree Januhowski, Luigi Marandola, Amanda Murphy; GIM Southern Africa 2005

Marketing to the Impoverished South Africa (PDF 356 KB / 34 pages) GIM South Africa 2002

Wireless Telecommunications in South Africa (PDF 293 KB / 21 pages) Jason Marine, David Michehl, Daniel Nettesheim, Drew Panahi, Colleen Sellers; GIM South Africa 2001

South African Crossroads: A Competitive Trend Analysis in Investment Banking (PDF 111 KB/ 28 pages) Nicole Conti, Kiyoyuki Ito, Jarrod Schlesinger, Peter Taylor; GIM South Africa 2000

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South America

Understanding the HIV Viral Load Test Market in Brazil (PDF 238/45 pages) Matt Knapstein, Waleed Elgindy, Lindsey Hein, Koji Torihara; Part-Time GIM South America; 2007 Ford Center/GHI Second Place Winner

Key Success Factors for Multinational Corporations: From Entry to Establishment in Argentina, Brazil, and Chile (PDF 171 KB/ 40 pages) Tracy Baron, Jason Dols, Kathryn Schwitzer, Jeff Wilhelm; Part-Time GIM South America 2007

Building Brands in Peru and Argentina: A Consumer Packaged Goods Industry Perspective (PDF 289KB/ 48 pages) Leo Flynn, Nathan Lucht, Emily Raman, Ryan Souan, Kanika Thakar; GIM Argentina/Peru 2005

Capitalizing on Argentine and Peruvian Cuisine: An Analysis of the Restaurant Industry (PDF 176 KB, 47 pages) Laura Bonner, Farnaz Chowdhry, Reshma Dalia, Shanti Garman, Jennifer Kosse; GIM Argentina/Peru 2005

Expansion by Multi-National Corporations in the Retail Industry (PDF 227 KB/ 41 pages) Douglas Brinkley, Margarita Dimas Cultu, Patrick Ramsey, Adam Waxman; GIM Argentina/Chile 2002

Emergence of E-Commerce in Chile and Argentina (PDF 212 KB/ 30 pages) Adam Caplan, Mark Gally, Doug Higgins, Priti Patel, Tracy Pruitt, Charles Stephens; GIM Argentina/Chile 2000

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Southeast Asia

Improving HIV/AIDS Treatment in Vietnam: Exploring the Market for a Point of Care Viral Load Test (PDF 212 KB/ 34 pages) Matthew Brock, Craig Lan, Laura-Min Proctor, Leah Ralph, Mitch Rolnick, Michael Scheirey; GIM Southeast Asia 2007

Wake up and Smell the Coffee: An Evaluation of Local Coffee Brands in Vietnam's Changing Market Environment (PDF 573 KB/ 30 pages) Matthew Dobson, Sweta Modi, Michelle Perez, Bao Phan; GIM Southeast Asia 2006

Market Entry of Global CPG Companies into Southeast Asia: Best Practices & Implementation within Snacking Product (PDF 724 KB/ 38 pages) Ryan Fuller, Nathan Husmann, Julia Kozorovitsky, Tim Moore; GIM Southeast Asia 2005

How can potential multinational entrants into Thailand and Vietnam gauge their exposure to labor standard violations? (PDF 355 KB/ 54 pages) Jared Cluff, Andrew Knuckle, Carlo Libaridian, R. David Smith, Wonita Williams; GIM Southeast Asia 2004

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Past Leaders' Project Advice

The GIM Paper: The Struggle, The Glory (PDF 210 KB / 10 pages)
January 29, 2003
Written by Kim Rosenkoetter '03, Cheril Santini '03, Jason Hecker '03 and Attila Toth '03

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