Health Enterprise Management Newsletter, Volume 1, Number 7
2015 Kellogg Biotech & Healthcare Case Competition

We were pleased to host our 12th annual Biotech and Healthcare Case Competition. This year a record 44 teams applied, representing 21 different top MBA programs. The teams were very strong, most bringing together MBA, MD and MPH students. The case this year focused on innovation and growth. Once again, AbbVie sponsored and judged the event.
Poets and Quants recently included our event in the list of the top 20 business school case competitions in the world.

Read about the Case Competition

Tim Calkins, Clinical Professor of Marketing, debriefed the case after all the teams presented. Photo © Jennifer Whitley
Tim Calkins, Clinical Professor of Marketing, debriefed the case after all the teams presented. Photo © Jennifer Whitley
EXPLORE MORE
 
Innovation in Health Care Leadership: The New Health Care Marketplace – Webinar was held on June 4th

This event was held in conjunction with the New England Journal of Medicine and Harvard Business Review. The goal of the symposium was to offer actionable insights and knowledge to leaders of provider organizations and their clinicians, health care purchasers, and policy-makers.
Professor Leemore Dafny was the meeting chair, and kicked off the event with an introductory talk focused on how the U.S. healthcare sector needs a competition-driven marketplace oriented around patients.Professor David Dranove served as a moderator on a panel entitled “Provider Consolidations: How to Balance Hopes and Hazards.” Other speakers included Dr. Glenn Steele, former CEO of Geisinger Healthcare, Dr. Michael Abecassis of Northwestern Memorial Hospital, and Dr. Tom Feeley of MD Anderson. Click here to see the agenda. Videos of the talks are available if you click through to register on the site.

The 2015 MacEachern Symposium was held on May 8th

Each year, Kellogg School of Management’s Health Enterprise Management program convenes a group of health care experts for the MacEachern Symposium. The MacEachern Symposium gathers distinguished speakers and business leaders from around the nation to discuss the most pressing issues in the healthcare industry. This year’s symposium was entitled "High-Priced Drugs: Problem or Progress?" and featured a keynote address by Amitabh Chandra, PhD, Professor of Public Policy, Harvard University.

Read about the 2015 MacEachern Symposium


Malcolm MacEachern Memorial Lecture: Amitabh Chandra, PhD, Professor of Public Policy, Harvard University, "Paying for Innovation in Healthcare".

Faculty Immersion visit to Cancer Treatment Centers of America on May 6th

Kellogg faculty from the Strategy and Marketing departments participated in an immersion visit to Cancer Treatment Centers of America’s (CTCA) Midwestern Regional Center in Zion, IL. CTCA is a private, for-profit operator of cancer treatment hospitals and outpatient clinics which provide both conventional and alternative medical treatments.
Items on the agenda included big-picture strategy, growth model review, operations review, and payer relations and business development.

Congratulations:
Kellogg team wins second place at 2015 BAHM competition


Sami Greenberg (’15) and Maggie Ryan (’15) came in 2nd place at the 2015 BAHM competition

What are the most promising innovations in the delivery of healthcare services?
This is the question student teams had to answer at the Business School Alliance for Health Management (BAHM) case competition on April 18, 2015, at the University of Colorado Denver. Eleven business schools from across the country participated in the competition, including HBS, Wharton, Haas, Yale and Kellogg.

All teams presented about an innovative change, domestic or global, that has impacted ways consumers purchase and/or use health care services in the last 10 years. Senior leaders from across the healthcare industry judged the competition, including Jandel Allen-Davis, Vice President at Kaiser Permanente, Jennifer Alderfer, President and CEO at North Suburban Medical Center, Margaret Sabin, President and CEO at Penrose-St. Francis Health Services and Kendall Qualls, Vice President at Medtronic.

The Kellogg team, comprised of Sami Greenberg and Maggie Ryan, took 2nd place. They discussed the importance of telemedicine, and why it should be extended to physical therapy for specific conditions that can be solely treated through therapeutic exercise. They proposed a tele-rehabilitation business venture that would connect patients with licensed physical therapists over an online HIPAA-compliant video platform. Through interviews, surveys, focus groups and review of academic research articles, they showed the consumer demand for online physical therapy, and why this venture was feasible and important to the healthcare industry. Their case was based on Greenberg’s business, Move Health (www.move-health.com).

New courses this year
Healthcare Strategy Lab
The Healthcare Strategy Lab (HC-Lab) provided students a unique opportunity to work with healthcare organizations to solve a strategic challenge. This ten-week experiential learning course emphasized real-world problem solving and client service through a formal consulting engagement.

Kellogg students, leadership from Transplant Genomics, and Professor Leemore Dafny


Kellogg students, Akorn Pharmaceuticals VP of Corporate Strategy Jennifer Bowles, and Professor Leemore Dafny
 
Alumni news
 
Congratulations to Candace Quinn (’84)
Candace Quinn is now Chief Operating Officer for Professional Research Consultants, Inc., one of the industry’s top healthcare market research firms located in Omaha, Nebraska. Quinn previously served as CEO for Brand=Experience, a healthcare brand consultancy, and in senior leadership positions (including Chief Medical Officer) with three major health care systems.
 
In future newsletters, we would like to announce milestones in the careers of our alumni. If you have any information you would like to share with your alums, please send an e-mail to Julie Gertz at j-gertz@kellogg.northwestern.edu
 
 
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