Keeping Pace with Business

The Kellogg School's Constantly Evolving Curriculum Keeps Pace with Changes in the Business World
Spend a day sampling classes at the Kellogg School and you are likely to encounter courses - indeed, entire subjects - that did not exist just a decade ago. Some examples include: Internet Marketing; Biotechnology: Models and Technology; Entertainment Management; Real Options; Derivative Securities; Empirical Methods in Strategy; Spreadsheet Decision Models; and Creating an Innovation Mind-Set.

Photo © Nathan Mandell
"My focus is connecting theory and application. Theory is important, but it is of little value if students don't know the practical application. In my courses, I cover key concepts and then show how to play them out in the market, often using a breaking story that illustrates the material we are discussing in class." Clinical Professor of Marketing and 2006 Lavengood Professor of the Year Tim Calkins

It's that last course, in fact, that sums up what Kellogg has endeavored to do over the past several years: nourish a culture in which new ideas quickly turn into learning opportunities for students. The result: More than 50 new courses have been introduced at Kellogg since 1995. Along with learning how to navigate a financial statement, evaluate potential investments and motivate employees, students are now taught how to obtain capital for a start-up company, enter emerging markets and formulate strategy in technology-driven markets.

Beyond the Core
The Kellogg curriculum is flexible and broad and gives students the opportunity to develop an academic program that is tailored to their ambitions and interests.

The Kellogg School is divided into six academic departments: Accounting Information and Management, Finance, Management and Organizations, Management and Strategy, Managerial Economics and Decision Sciences, and Marketing. Kellogg also has a number of professional programs, including Biotechnology Management , Entrepreneurship and Innovation, Health Industry Management, International Business and Markets, Media Management, Real Estate Management, and Technology Industry Management. In addition, Kellogg offers a number of interdisciplinary majors including Analytical Consulting, and Social Enterprise at Kellogg.

In the flagship Full-Time MBA Program and its close partner, the Part-Time MBA Program, Kellogg students often select their major(s) in a combination of academic fields, professional programs and one or more interdisciplinary areas. More than 95 percent of Kellogg students complete more than one major. In recent years, the most frequently chosen majors have been Finance, Management & Strategy, and Marketing.

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