2012 Kellogg Technology Conference Keynotes

The keynotes for the 2012 Kellogg Technology Conference are as follows:

Keynote Speaker#ktckeynote
	Heidi Browning Senior Vice President of Strategic Solutions Pandora Heidi Browning serves as the Senior Vice President of Strategic Solutions for Pandora. With more than 22 years of marketing and advertising experience, Heidi brings a valuable mix of client, agency and media owner perspective to the team at Pandora. Heidi oversees the entire strategic solutions department and reports directly to the Chief Revenue Officer. She is responsible for providing strategic counsel, program management and team leadership to the strategic solutions department, which is focused on supporting the sales organization through ad products, research, sales marketing and artists relations. A seasoned veteran of both the interactive and traditional advertising business, Heidi has worked with leading companies and clients across a variety of industries including, entertainment, telecom, financial services, consumer packaged goods, automotive, technology, quick serve restaurants, retail and educational services. Prior to Pandora, Heidi served as EVP, Global Digital Officer at Universal McCann, where she spearheaded the launch of Rally@UM, UM’s dedicated social media unit. Heidi also served as the SVP of Client Solutions for Fox Interactive Media, where her team provided centralized marketing services to MySpace, IGN, Fox, AmericanIdol.com, Photobucket and Fox Sports. Heidi is known as an early and passionate pioneer of digital, mobile and social marketing and continues to drive thought leadership and innovation within the industry. Heidi has been a keynote speaker at several high-level industry events and is frequently quoted in leading publications such as The New York Times, The Wall Street Journal, Advertising Age and AdWeek. Additionally, Heidi is a current board member of the Social Media Advertising Consortium (SMAC) and has chaired the User-Generated Content Committee for the Interactive Advertising Bureau (IAB) since 2008. She also served as President of the San Francisco Bay Area Interactive Group (SFBIG). Heidi holds a B.A. from the University of Colorado, Boulder in International Relations and currently resides in San Francisco, CA.
Welcome Remarks#ktcwelcome
	Florian Zettelmeyer John L. and Helen Kellogg Professor of Marketing Kellogg School of Management Florian Zettelmeyer is J. L. and Helen Kellogg Professor of Marketing at the Kellogg School of Management at Northwestern University. Prior to his appointment at Kellogg he was an Associate Professor of Marketing and chair of the marketing group at the Haas School of Business, University of California at Berkeley. Before his Ph.D., he worked in consulting at McKinsey and Company's German office. Professor Zettelmeyer specializes in evaluating the effects of information technology on the product market behavior of firms. More generally, his work addresses how the information consumers have about firms and the information firms have about consumers affect firm behavior. Recently, Professor Zettelmeyer has studied the effect of the Internet on the auto retailing industry. His studies have shown that better access to information and new institutions has significantly lowered prices to Internet consumers in this industry. He also found that women and traditionally disadvantaged racial minorities benefited most from the Internet. Professor Zettelmeyer teaches the MBA elective "Information- and Technology-based Marketing" in the curriculum of the Kellogg School of Management. He is a Research Associate of the National Bureau of Economic Research (NBER). Professor Zettelmeyer received a Vordiplom in business engineering from the University of Karlsruhe (Germany), a M.Sc. in economics from the University of Warwick (UK) and a Ph.D. in marketing from the Massachusetts Institute of Technology.