2011 Kellogg Technology Conference

Social Media meets Social Change: The Retweet Revolution?


Mark Pfeifle
Mark Pfeifle

Mark Pfeifle

Vice President
S4 Inc.

Mark is vice president at S4 Inc. where he is assisting the U.S. Department of Homeland Security, U.S. Central Command and the U.S. Air Force with communication challenges and the nonprofit Vietnam Veterans Memorial Fund with communication and fundraising initiatives.

Mark assisted the campaign of Colombian President Santos in his May 2010 victory, the successful acquisition by AAR Corp. of a Blackwater aviation subsidiary, as well as numerous corporate and government entities. Mark served as Deputy Assistant to the President and Deputy National Security Advisor for Strategic Communications and Global Outreach at the White House.

Mark led the communication effort to promote the president's "surge" of U.S. forces into Iraq and communication initiatives to de-legitimize al Qaeda, to achieve fair and free trade agreements and to advocate the causes of freedom, liberty and human rights to those suffering under brutal dictatorships.

Mark led the communications strategy and execution for the 2004 Republican National Convention - resulting in an immediate 13-point bounce in public polling for the president. The event included a powerful online operation, attracting more than 40 million web visitors and the first-ever "Bloggers' Corner" for web journalists.

Mark received the U.S. Army's Outstanding Civilian Service Award for "dramatically improved communication planning and strategies...in support of the Global War on Terror" in January 2009.

Mark was radio station manager and a stringer for The Associated Press and USA Today. He earned a bachelor's degree in communications from the University of North Dakota.
Joseph Pigato
Joseph Pigato

Joseph Pigato

Vice President of Business Development
Sparked.com

Joseph Pigato has spent thirteen years dedicated to building innovative web- and computer-based products and services, leading sales, marketing, and management teams.

Joseph headed the marketing department for Score Education Corp., and led an intensive national marketing campaign after it was acquired by Kaplan, owned by The Washington Post. He then co-founded an online learning and interactive media company in San Francisco, and sold the company to a Sydney-based global training organization. He subsequently headed the parent company's U.S. sales efforts and global interactive media team, which won an unprecedented number of industry awards.

Joseph then led a Singapore-based web consultancy serving Asia Pacific and U.S. clients (including Symantec, Cisco, HP, and Wharton Business School). He later headed a social web company creating custom high school and college micro-communities for the massive student market in India, while based in Mumbai.

He now serves on advisory boards for Mind InFormation, OnTheGo Education, and Facile Studios. Joseph is a graduate of Stanford (BA) and Wharton (MBA).
Katrina McGhee
Katrina McGhee

Katrina McGhee

Executive Vice President & Chief Marketing Officer
Susan G. Komen for the Cure

Katrina McGhee was named Executive Vice President and Chief Marketing Officer in September 2010 after serving as Komen for the Cure's senior vice president of global business development and partnerships. As EVP and CMO, McGhee is responsible for Komenís global marketing, communications, events, multicultural marketing, new business strategies and cause marketing programs, along with oversight of more than 200 corporate partnerships, more than 140 Susan G. Komen Race for the Cure® Series events, millions of donors and more than $350 million in annual revenue.

McGhee is a well-known expert in marketing, cause marketing and new business development, with numerous awards and honors: The NonProfit Times named McGhee to the Top 50 Power and Influence list in 2010. She also was named among the Top 20 Minority Business Leaders in 2009 by the Dallas Business Journal, and received the 2008 Corporate Social Responsibility Pioneer of the Year from PRNews.

She received her Bachelor of Science in accounting from Southern University in Baton Rouge, La., and an MBA in marketing from the University of Texas at Arlington.

Matt Mahan
Matt Mahan

Matt Mahan

Vice President of Social Impact
Causes

As VP of Social Impact, Matt Mahan oversees Causes' work with activists, nonprofits, and anyone else who wants to use the Causes platform to have an impact. Today 17,000 nonprofit partners and 150 million installed users turn to Causes to raise awareness, advocate, and fundraise. Matt joined Causes after two years of teaching through Teach for America and a one-year Rockefeller Fellowship in Bolivia. Matt graduated from Harvard University, where he served as student body president, and is a native of Watsonville, California.

Brayden King
Brayden King

Brayden King

Assistant Professor of Management
Kellogg School of Management

Brayden King joined the Kellogg School of Management in 2008. Professor King's research focuses on how social movement activists influence corporate governance, organizational change, and legislative policymaking. He also studies the ways in which the organizational identities of social movement organizations and businesses emerge and transform in response to their institutional and technical environments. He is currently involved in new projects looking at how activist groups use social media, like Twitter or blogs, to generate support for their causes. His research has appeared in the American Journal of Sociology, Administrative Science Quarterly, and Social Forces.

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Kellogg School of Management - 2011 Technology Conference
Kellogg School of Management - 2011 Technology Conference