Entrepreneurship Pathway
Entrepreneurship is a career path for many students upon
graduation or later in their career. Launching a new venture raises unique
challenges given that a sustainable business model has yet to be determined and
financial resources are initially limited. A second path to entrepreneurship is
through acquisition of an existing company, which brings challenges of its own
and reaches across all business functions.
This pathway offers a curriculum that combines strategy,
finance, organizations, and marketing in pursuit of successful new venture
creation or acquisition of an existing company. For those interested in new
ventures, the pathway includes a sequence that allows students to develop and
launch new companies (ENTR 462, 464, and 466), coupled with courses that
develop discipline-based skills of particular relevance to building new firms.
For those interested in acquiring a company, the introductory course (ENTR
905-5) is followed by courses to develop the skills required to complete the
acquisition as well as to be a successful operator.
Faculty sponsors: Ben Jones (Strategy), Mitchell Petersen (Finance).
1 | Foundational
Discover, Test, Launch Series
2 | Depth
- Entrepreneurial Finance and Venture Capital: FINC 445
- Global Entrepreneurial Finance: FINC 477
- Entrepreneurship: Building Innovation, Teams, and Cultures: MORS 952-5
- Introduction to Software Development: ENTR 451
- Digital Marketing Implementation: MKTG 956
- Business Law: BLAW 435
- Launching and Leading Startups: ENTR 470
- Startup Branding: ENTR 973-5
- Intellectual Property for Entrepreneurs: ENTR 935-5*
- Intellectual Capital Management: STRT 441*
- Entrepreneurial Selling: ENTR 454
- Entrepreneurship and Market Creation in Emerging Markets: ENTR 906-5
*These two courses have significant content overlap and students should not take both courses.
3 | Industry-Focused And Experiential
- Medical Product Financing and Commercialization: HCAK 611
- Real Estate Technology: REAL 930-5
- Social Innovation Practicum SSIM 452
- Real Estate Entrepreneurship: REAL 465
- Commercializing Innovations: ENTR 958
- Digital Health for the Entrepreneur: HCAK 975-5
4 | NUVention Cross-University
- NUVention: Arts and Entertainment
- NUVention: Energy
- NUVention: Media
- NUVention: AI Analytics
- NUVention: Medical
- NUVention: Transportation
NUVention courses offered through McCormick include discover, test and launch phases.
1 | Foundational
- Entrepreneurship through Acquisition: ENTR 905-5
2 | Depth - Finance, Accounting and Legal
- Financial Modeling for Private Equity Transactions: FINC 478-5
- Managerial Accounting: ACCT 431
- Business Law: BLAW 435
3 | Depth - Leadership And Communication
- Strategic Communication for Organizations: LDEV 456
- Personal Leadership Insights: LDEV 461-5
- Selling Yourself and Your Ideas: LDEV 477
- Negotiations Fundamentals: MORS 472-5
4 | Depth - Sales And Marketing
- Entrepreneurial Selling: ENTR 454
- Omnichannel Experience Strategy: MKTG 451
- Growth Strategy Practicum: STRT 615
5 | Depth - Operations
- Strategic Decisions in Operations: OPNS 454
6 | Depth - International And Emerging Markets
If you are interested in this pathway, you may also want to view the Growth & Scaling and Venture Capital & Private Equity pathways.
Last edited December 1, 2023. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu.