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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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I have a Kellogg MBA
Marc Fienberg Marc Fienberg ‘95
President of Production
Story Films

Kellogg Full-Time MBA Program

Eligibility
Prospective students holding a bachelor’s or equivalent degree from an accredited college or university are eligible to apply. Prior study in business or economics is not a requirement for admission, but much of the coursework in the Kellogg curriculum requires quantitative skills, so students are encouraged to complete introductory courses in calculus and statistics prior to attending.

Criteria for Admission
The Admissions Committee evaluates each applicant’s scholastic ability, personal character, motivation, leadership ability, interpersonal skills, career performance and management potential. The committee reviews the personal essays, academic record, GMAT score, letters of recommendation, résumé, evaluative interview report and TOEFL (if applicable) to assess each applicant’s candidacy compared to the pool of applicants. The committee also values full-time professional experience. Work experience demonstrates maturity and fosters career- and selfawareness, which contribute to a student’s success. The committee evaluates an applicant’s potential through careful review of experience and accomplishments in work settings, including military service, and extracurricular activities.