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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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I have a Kellogg MBA
Jennifer Steans Jennifer Steans '89
President
Financial Investment Corporation

Kellogg Full-Time MBA Program

Global Elective Requirement
For managers in a global economy, an international perspective is essential.

As of June 2008, Full-Time MBA students must meet a one-credit global elective requirement through a course such as Cross-Cultural Negotiation, International Finance, International Marketing, International Business Strategy, or Global Initiatives in Management, or through approved study-abroad programs. This requirement ensures that students are exposed to a formal framework for addressing international business and management issues or are exposed directly to a foreign management culture.