TATIANA CORDOBA
Program Status: First Year, 2Y Program
Hispanic Business Student Association, Marketing Club, Entrepreneurship Week, Tour Guide,Volleyball Club, WBA, Hi-Tech Club.
Analytics and Creativity Combined
I worked in investment banking, consumer products and Latin American capital markets. I didn’t want to stay in that world. I knew I had to expand my marketing expertise when I began looking forward to researcing the companies, meeting with management teams and following product development from idea to shelf. My experience with a small start-up opened my eyes to the vast marketing possibilities,
"That feeling of ‘anything’s possible’ is why Kellogg really appealed to me. You arrive on campus and can immediately contribute."
especially the combination of analytics and creativity.
Any idea I had, as long as I could prove the use of it, was not only viable, but do-able.
That feeling of “anything’s possible” is why Kellogg really appealed to me. You arrive on campus and can immediately contribute. Professionally, co-workers noticed I was always hungry for something different. Even if the position or role was unclear, I went for it. While it was scary at times, it was invigorating to determine my path. I brought that same sense of adventure to the classroom and to my team projects. I improved my listening skills and stayed open to ideas.
I just finished a marketing research project. It was more analytical, but for this project, I actually got to use these research approaches and see them in action. I was applying data and solving real problems for real clients. That very moment, my perception became reality.
© Kellogg School of Management, Northwestern University. 
