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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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I have a Kellogg MBA
Jennifer Steans Jennifer Steans '89
President
Financial Investment Corporation

Kellogg Executive MBA Program

International Opportunities

Scenery and national anthems will vary, but a single philosophy unites the students and faculty in all our programs in Asia, Europe, the Middle East and the Americas.

Students on the GIM trip to Beijing
Students on the GIM trip to Beijing
At our partner schools around the world, experts in local markets teach courses with a global focus. Executive MBA students may complete up to four electives at Kellogg partner schools abroad, where homegrown faculty share rare insights into local business, culture and politics.

Our most popular elective, Global Initiatives in Management, exemplifies our global curriculum. The course enables students to travel to far-flung international business centers and fosters cross-cultural understanding and cooperation. It also demands that students grasp the intricacies of the local economy and its position in the world’s economy.

During the first five weeks of the six-week course, students embark on an in-depth classroom study of the economic, political and cultural climate of their chosen region. The course culminates in a 12-day trip to the region, where students meet with senior leaders in business and government and gather primary research for use in their final projects. GIM is one of several courses that fulfills the Kellogg School’s new global curriculum requirement and encourages collaboration across diverse groups.