Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
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Kellogg Executive MBA Program
Scenery and national anthems will vary, but a single philosophy unites the students and faculty in all our programs in Asia, Europe, the Middle East and the Americas.
| Students on the GIM trip to Beijing |
Our most popular elective, Global Initiatives in Management, exemplifies our global curriculum. The course enables students to travel to far-flung international business centers and fosters cross-cultural understanding and cooperation. It also demands that students grasp the intricacies of the local economy and its position in the world’s economy.
During the first five weeks of the six-week course, students embark on an in-depth classroom study of the economic, political and cultural climate of their chosen region. The course culminates in a 12-day trip to the region, where students meet with senior leaders in business and government and gather primary research for use in their final projects. GIM is one of several courses that fulfills the Kellogg School’s new global curriculum requirement and encourages collaboration across diverse groups.