Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
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Kellogg Executive MBA Program
Kellogg-HKUST
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Kellogg-HKUST |
The Hong Kong University of Science and Technology was inaugurated in 1991, and its school of business and management (HKUST Business School) has risen to international prominence in a remarkably short time. In 1998, the Kellogg School and HKUST united two of the world’s leading universities with a common goal: to foster a new network of leaders with global insights and local sensitivities. More than 500 graduates of this program now represent the best and brightest of Asia’s managerial and entrepreneurial talent. Upon successful completion of this Executive MBA Program, participants are awarded the master of business administration degree, which is issued jointly by Northwestern University and HKUST. Graduates are alumni of both universities.
