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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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I have a Kellogg MBA
Jennifer Steans Jennifer Steans '89
President
Financial Investment Corporation

Kellogg Executive MBA Program

Sample Curriculum

September in Evanston, Twice Monthly 

For the September in Evanston schedule, click here.

Year One
(Descriptions for Core Courses or Elective Courses)
Live-In Week 1
Analytical Approach to Uncertainty
Operating Strategies for the General Manager
Teambuilding
Term 1 - Fall
Financial Reporting Systems
Leadership and Organizations
Marketing Management
Statistical Decision Analysis
Term 2 - Winter
Foundations of Strategy
Managerial Economics
Managerial Finance I
Marketing Strategies
Creating and Managing Strategic Alliances
Term 3 - Spring
Accounting for Management Planning & Control
Managerial Finance ll
Consumer Insight and Marketing Strategy
Operations Management
Year Two
(Descriptions for Core Courses or Elective Courses)
Live-In Week 2
Negotiation Strategies
Strategic Crisis Management
Term 4 - Fall
Law and the Corporate Manager
Macroeconomics
Management of Organizational Change
Strategic Financial Management
Term 5 - Winter
Corporate Governance
Economics of Competition
Electives - One
Electives - Two
Term 6 - Spring
Electives - Three
Electives - Four
Ethics and Leadership
Capstone Course

January in Evanston, Twice Monthly

For the January in Evanston schedule, click here.

Year One
(Descriptions for Core Courses or Elective Courses)
Live-In Week 1
Analytical Approach to Uncertainty
Operating Strategies for the General Manager
Teambuilding
Term 1 - Winter
Financial Reporting Systems
Leadership and Organizations
Marketing Management
Term 2 - Spring
Managerial Economics
  Statistical Decision Analysis
Managerial Finance I
Managerial Finance II
Live-In Week 2
Foundations of Strategy
Marketing Strategies
Term 3 - Fall
Accounting for Management Planning & Control
  Consumer Insight and Marketing Strategy
Strategic Financial Management
Operations Management
Year Two
(Descriptions for Core Courses or Elective Courses)
Live-In Week 3
Negotiation Strategies
Strategic Crisis Management
Term 4 - Winter
Macroeconomics
Electives - One
Electives - Two
Term 5 - Spring
Economics of Competition
Electives - Three
Electives - Four
Live-In Week 4
Creating and Managing Strategic Alliances
Management of Organizational Change
Term 6 - Fall
Law and the Corporate Manager
Corporate Governance
Ethics and Leadership


January in Miami, Monthly
For the Januray in Miami schedule, click here.

Year One
(Descriptions for Core Courses or Elective Courses)
Live-In Week 1
Analytical Approach to Uncertainty
Operating Strategies for the General Manager
Teambuilding
Term 1 - Winter
Financial Reporting Systems
Leadership and Organizations
Marketing Management
Term 2 - Spring
Managerial Economics
Marketing Strategies
Statistical Decision Analysis
Live-In Week 2
Consumer Insight and Marketing Strategy
Foundations of Strategy
Term 3 - Fall
Accounting for Management Planning & Control
Managerial Finance I
Managerial Finance II
Operations Management
Management of Organizational Change
Year Two
(Descriptions for Core Courses or Elective Courses)
Live-In Week 3
Negotiation Strategies
Strategic Crisis Management
Term 4 - Winter
Macroeconomics
Economics of Competition
Law and the Corporate Manager
Elective (optional)
Live-In Week 4
Electives - One
Electives - Two
Term 5 - Spring
Electives - Three
Electives - Four
Term 6 - Fall
Corporate Governance
Leading a Global Economy
Strategic Financial Management
Ethics and Leadership
Capstone Course